Course Catalog

Integrated Media

Chairperson: Shannon Overbay 
Associate Professors: S. English (Emerita), R. Lyons, S.J., M. McCormickC. McMahon
Assistant Professors: J. Collett 
Senior Lecturer: J. Kafentzis
Lecturer:
 K. Hill 

The department offers three majors and four minors:

Bachelor of Arts, Broadcast and Electronic Media Studies major
Bachelor of Arts, Journalism major
Bachelor of Arts, Public Relations major
Minor in Broadcast and Electronic Media Studies
Minor in Journalism
Minor in Public Relations
Minor in Visual Literacy

Gonzaga’s Integrated Media Department weaves the related disciplines of Journalism, Broadcast and Electronic Media Studies and Public Relations into an environment where students can learn and hone their writing, interviewing, strategic communications and technological skills while specializing in a path that becomes a bridge to a career or to further scholarship in graduate school.

The Integrated Media Department offers majors and minors in Broadcast and Electronic Media Studies, Journalism, Public Relations, and Visual Literacy. 

The Integrated Media programs strive to guide students toward academic excellence and tangible career goals. The curriculum reflects the Jesuit, Catholic character and liberal arts tradition of Gonzaga.

Students have many opportunities to develop and experiment with storytelling and strategic communication techniques using multiple platforms and methods, learning through the lens of social justice and Ignatian pedagogy.

The coursework in Integrated Media programs balances development of the skills and use of technology required of professionals with philosophical grounding in ethical and proficient communications.

In addition to coursework in traditional classroom settings, students engage in hands-on work in computer labs equipped with software applications that allow students to experience a contemporary news and video-editing environment.

Students further polish the tools of skillful and responsible communication through internships in professional environments, for which academic credit is available.

Campus media outlets that include GUTV and KAGU-FM, Gonzaga’s television and radio stations, and The Gonzaga Bulletin (gonzagabulletin.com), the student newspaper, offer opportunities for students to hone media skills learned in the classroom. In addition, stories created for these media entities become substantial portfolio pieces for applications to graduate schools and for internships and employment.

Experiential learning in the broadcast, journalism and public relations arenas are hallmarks of the department.

Integrated Media Department foundation course work:

Majors within the Integrated Media Department are required to complete the following Integrated Media foundation course work:
    INMD 101 Media Literacy        3 credits
    INMD 360 Media Law              3 credits

Minors within the Integrated Media Department are required to complete the Integrated Media foundation course work:

INMD 101 Media Literacy             3 credits
*Note: No upper-division courses except INMD 360 may be applied to two separate majors and/or minors within the Integrated Media Department without approval of the Department Chair.

Lower Division
BRCO 203 Fundamentals of TV Production
3.00 credits
A practicum dealing with the technical aspects of television production along with creative generation of live, original programs. Students learn the basics of how television signals are created and transported, and then acquire proficiency in all crew areas concerned with live productions. In addition, this course provides a much greater sense of media literacy as it applies to mainstream messages in the visual media. Lab fee. Fall and Spring.
Prerequisite:
INMD 101 Minimum Grade: D
Equivalent:
SOSJ 260 - OK if taken since Fall 2015
BRCO 203L Fund of TV Production Lab
.00 credits
See BRCO 203 for course description.
Concurrent:
BRCO 203
Equivalent:
SOSJ 260L - OK if taken since Fall 2015
BRCO 204 Fund of Audio Production
3.00 credits
A practicum dealing with the technical aspects of radio management, programming, and production. Emphasis will be placed on the mastering of all operational procedures. Lab fee. Fall and Spring.
Concurrent:
BRCO 204L
BRCO 204L Fund of Audio Production Lab
.00 credits
See BRCO 204 for course description.
Concurrent:
BRCO 204
Upper Division
BRCO 303 Intermediate TV Production
3.00 credits
An application of the technical and aesthetic aspects of electronic news gathering and production. The class provides experience as camera operators, videotape editors, writers, and performers. Students are required to achieve a basic level of competency with digital cameras, and become proficient in non-linear editing techniques. Lab fee. Fall and Spring.
Prerequisite:
BRCO 203 Minimum Grade: D and BRCO 204 Minimum Grade: D
BRCO 303L Intermediate TV Production Lab
.00 credits
See BRCO 303 for course description.
Concurrent:
BRCO 303
BRCO 307 Writing with Sights & Sounds
3.00 credits
Students develop creative writing skills for telling stories with the languages of aural and visual media. Traditional media of radio and television are the foundations, but new forms of Internet communications will be studied.
Prerequisite:
INMD 101 Minimum Grade: D
BRCO 320 Image Communication
3.00 credits
A study of the fundamental elements of image communication and examination of contemporary image expression as found in film, television, and print. Fall and Spring.
Prerequisite:
INMD 101 Minimum Grade: D
BRCO 370 Broadcast Journalism
3.00 credits
Planning, reporting, and practice in gathering information and covering news for radio and television. May include depth reporting and documentaries. Fall.
Prerequisite:
BRCO 303 Minimum Grade: D
BRCO 390 Directed Study
1.00- 6.00 credits
Topic to be determined by faculty.
BRCO 410 Special Topics
3.00 credits
Course content focuses on emerging issues and topics that relate to broadcasting practice and philosophy.
Prerequisite:
INMD 101 Minimum Grade: D
BRCO 432 CIS:
3.00 credits
The Core Integration Seminar (CIS) engages the Year Four Question: “Imagining the possible: What is our role in the world?” by offering students a culminating seminar experience in which students integrate the principles of Jesuit education, prior components of the Core, and their disciplinary expertise. Each section of the course will focus on a problem or issue raised by the contemporary world that encourages integration, collaboration, and problem solving. The topic for each section of the course will be proposed and developed by each faculty member in a way that clearly connects to the Jesuit Mission, to multiple disciplinary perspectives, and to our students’ future role in the world.
BRCO 450 Advanced Audio Production
3.00 credits
Organization, preparation, production of audio for a variety of media. Study of recording, mixing and editing of audio elements.
Prerequisite:
BRCO 204 Minimum Grade: D
Concurrent:
BRCO 450L
BRCO 450L Advanced Audio Production Lab
.00 credits
See BRCO 450 for course description.
Concurrent:
BRCO 450
BRCO 469 Advanced TV Production
3.00 credits
Organization, preparation, and production of programs for telecast. Students generate a variety of live-streamed shows, a talk show, and a comedy show, and are responsible for all aspects of each production. Lab fee. Spring.
Prerequisite:
BRCO 303 Minimum Grade: D and BRCO 370 Minimum Grade: D
BRCO 469L Advanced TV Production Lab
.00 credits
See BRCO 469 for course description.
Concurrent:
BRCO 469
BRCO 470 Broadcast Leadership
3.00 credits
Students will be exposed to media leadership and management situations which deal with day-to-day decision-making, staffing, departmental structures, human resources, accountability, research and strategic planning. Spring.
Prerequisite:
BRCO 303 Minimum Grade: D or JOUR 310 Minimum Grade: D or PRLS 310 Minimum Grade: D
BRCO 475 Advanced Producing
3.00 credits
Course topic to be determined by the instructor.
Prerequisite:
BRCO 469 Minimum Grade: D
BRCO 481 TV & Social Justice
3.00 credits
Examines the application of this powerful medium toward improving the human condition. Students study examples of this concept in today’s media, then use their own analytical and production skills to improve the condition locally. Spring.
Prerequisite:
BRCO 469 Minimum Grade: D
BRCO 482 Remote Video Production
3.00 credits
Provides advanced experience in scripting, producing, directing, and editing televised field events. Examples include baseball games and theatre productions. Lab fee.
Prerequisite:
BRCO 203 Minimum Grade: D
Concurrent:
BRCO 482L
BRCO 482L Remote Video Production Lab
.00 credits
See BRCO 482 for course description.
Concurrent:
BRCO 482
BRCO 483 Adv Non-Linear Editing
3.00 credits
Students are introduced to state-of-the-art digital editing and learn how the technology is utilized in the industry.
Prerequisite:
BRCO 303 Minimum Grade: D
BRCO 484 Seminar in Live Television
3.00 credits
Allows students considering a career in live television to specialize in roles of anchor, reporter, producer or director. Lab fee.
Prerequisite:
BRCO 469 Minimum Grade: D
Concurrent:
BRCO 484L
BRCO 484L Seminar Lab
.00 credits
See BRCO 484 for course description.
Concurrent:
BRCO 484
BRCO 485 Seminar in Broadcasting
3.00 credits
Students take on more challenging leadership roles in GUTV broadcasts and post-production by assuming the roles of executive producers and directors, and project coordinators.
Prerequisite:
BRCO 469 Minimum Grade: D
BRCO 486 Applied Radio Production
3.00 credits
Students work with the latest audio production technologies to examine the current state of the radio industry and to participate in creation of radio programming on KAGU-FM.
Prerequisite:
BRCO 204 Minimum Grade: D
Concurrent:
BRCO 486L
BRCO 486L Applied Radio Lab
.00 credits
See BRCO 486 for course description.
Concurrent:
BRCO 486
BRCO 491 Directed Studies
.00- 6.00 credits
Topic to be determined by instructor.
BRCO 492 Independent Studies
1.00- 4.00 credits
Topic to be determined by instructor.
BRCO 494 Special Project
1.00- 6.00 credits
Topic to be determined by instructor.
Prerequisite:
BRCO 303 Minimum Grade: D
BRCO 497 Broadcast Internship
.00- 6.00 credits
Pre-professional experience in the environment of a commercial or public radio or television facility. Fall, Spring, and Summer.
Prerequisite:
BRCO 303 Minimum Grade: D or BRCO 370 Minimum Grade: D
BRCO 499 Capstone
.00 credits
Comprehensive evaluation of capstone project. Spring.
 
Lower Division
JOUR 110 Journalistic Writing
3.00 credits
An introduction to journalistic-style writing across media platforms, including broadcast journalism and public relations writing. Fall, Spring, and Summer.
Equivalent:
SOSJ 160 - OK if taken since Fall 2015
JOUR 190 Directed Study
1.00- 3.00 credits
Topic to be determined by faculty.
JOUR 210 Civic Journalism
3.00 credits
Emphasis on the style of journalism that fosters community engagement. Research, reporting and interviewing techniques that focus on news coverage of public organizations and groups that participate in framing public policy. A variety of writing styles will be utilized. Fall.
Prerequisite:
JOUR 110 Minimum Grade: D or SOSJ 160 Minimum Grade: D
Equivalent:
SOSJ 262 - OK if taken since Fall 2015
JOUR 220 Student Media Writing Lab
1.00 credit
With direction from student newspaper advisers/instructors and editors, students write stories and news reports for The Gonzaga Bulletin and gonzagabulletin.com. Fall and Spring.
Prerequisite:
JOUR 210 Minimum Grade: D or SOSJ 262 Minimum Grade: D
JOUR 230 Student Media Editing Lab
1.00 credit
With direction from advisers/instructors, students edit news stories for The Gonzaga Bulletin and gonzagabulletin.com. Fall and Spring.
Prerequisite:
JOUR 110 Minimum Grade: D or SOSJ 160 Minimum Grade: D
JOUR 270 Photojournalism
3.00 credits
An introduction to the technical, ethical, and creative principles of journalism-based photography and video. Topics include basic camera functions, digital image-editing tools, and the intersection of photojournalism, digital-video, and short documentary filmmaking. Special attention will be given to the professional and ethical considerations of the practice and the unique differences that separate photojournalism from other forms of image capturing. Lab fee. Fall and Spring.
Prerequisite:
INMD 101 Minimum Grade: D
Equivalent:
SOSJ 261 - OK if taken since Fall 2015
JOUR 280 Design and Editing
3.00 credits
Emphasis on design principles and editing skills for print and online journalistic platforms. Attention also to news values and philosophies. Spring.
Prerequisite:
JOUR 110 Minimum Grade: D or SOSJ 160 Minimum Grade: D
JOUR 290 Directed Study
1.00- 3.00 credits
Topic to be determined by faculty.
Upper Division
JOUR 310 Public Affairs Reporting
3.00 credits
Reporting municipal, county, state, and federal affairs. Open meeting, shield and disclosure laws, law enforcement and the judicial process. Spring.
Prerequisite:
JOUR 210 Minimum Grade: D or SOSJ 262 Minimum Grade: D or PRLS 310 Minimum Grade: D
JOUR 350 History of Journalism
3.00 credits
The historical development of the press and journalistic practices in America. The focus is the development of journalistic values such as objectivity, accuracy, balance and legal and ethical issues such as free speech and access to public records. Spring.
Prerequisite:
INMD 101 Minimum Grade: D
JOUR 370 Emerging Media
3.00 credits
Students integrate reporting and research with audio, video, photos and text to produce and design multimedia packages in a journalistic context. Students may utilize blogging, podcasting, social media and emerging media techniques. Some focus on analysis of the optimal platforms for presenting journalistic content. Spring.
Prerequisite:
JOUR 110 Minimum Grade: D or SOSJ 160 Minimum Grade: D
Equivalent:
SOSJ 367 - OK if taken since Fall 2017
JOUR 374 Documentary History & Analysis
3.00 credits
The course explores documentary film as both a popular art form and as an instrument for constructing social knowledge. From early cinematic experiments to contemporary award winners, students will critically review the evolution of non-fiction filmmaking while analyzing the techniques that documentary filmmakers use to craft their documentaries. The larger ethical and societal impacts of documentary film will also be explored. Spring.
Prerequisite:
INMD 101 Minimum Grade: D
Equivalent:
FILM 451 - OK if taken since Fall 2023
JOUR 390 Directed Study
1.00- 3.00 credits
Topic to be determined by faculty.
JOUR 410 Special Topics
3.00 credits
Course content focuses on emerging issues and topics that relate to journalistic practice and philosophy.
Prerequisite:
INMD 101 Minimum Grade: D
JOUR 420 Literary Journalism
3.00 credits
The course focuses on writing longer forms of journalism. Content includes a look at the traditions of literary journalism in America, memoir-style nonfiction and using fiction techniques in nonfiction stories. Writing topics are individualized. Fall.
Prerequisite:
JOUR 110 Minimum Grade: D or ENGL 301 Minimum Grade: D or ENGL 302 Minimum Grade: D or ENGL 303 Minimum Grade: D or ENGL 306 Minimum Grade: D or SOSJ 160 Minimum Grade: D
JOUR 432 CIS:
3.00 credits
The Core Integration Seminar (CIS) engages the Year Four Question: “Imagining the possible: What is our role in the world?” by offering students a culminating seminar experience in which students integrate the principles of Jesuit education, prior components of the Core, and their disciplinary expertise. Each section of the course will focus on a problem or issue raised by the contemporary world that encourages integration, collaboration, and problem solving. The topic for each section of the course will be proposed and developed by each faculty member in a way that clearly connects to the Jesuit Mission, to multiple disciplinary perspectives, and to our students’ future role in the world.
JOUR 440 Seminar: Media & Democracy
3.00 credits
Examines the organizational, cultural, technological, and ideological nature of news. Attention is given to theories of the press, the construction of news, news as a form of knowledge, and the broader social implications of news organizations and practices. Spring.
Prerequisite:
INMD 360 Minimum Grade: D
JOUR 470 Documentary Filmmaking
3.00 credits
Documentary filmmaking provides an environment in which students experiment with the combination of digital film aesthetics and documentary storytelling to produce an original short non-fiction work. The course includes examination of ethical issues in documentaries, the use of animation and interactivity in film and the role of documentary work in different cultures. Lab fee. Spring.
Equivalent:
FILM 460 - OK if taken since Fall 2023
JOUR 485 Media Ethics
3.00 credits
Journalistic ethical issues ranging from fairness, balance and conflicts of interest to sensationalism will be discussed in depth. Overview of theories of leading historical and contemporary philosophers through the lens of relevance to contemporary media. Emphasis on use of ethical decision-making models.
Prerequisite:
INMD 101 Minimum Grade: D
JOUR 490 Directed Study-Special Project
1.00- 4.00 credits
Tutorial or a project proposed to faculty. Fall and Spring.
JOUR 494 Independent Study
1.00- 3.00 credits
In-depth pursuit of a topic proposed to faculty. Fall and Spring.
JOUR 497 Internships
.00- 6.00 credits
Professional work experience in journalism. Possibilities include print and online journalistic organizations and magazines. Fall, Spring, and Summer.
Prerequisite:
JOUR 210 Minimum Grade: D or SOSJ 262 Minimum Grade: D
JOUR 499 Capstone Project
1.00 credit
Students demonstrate command of journalistic practices and philosophies in a comprehensive project and essay exam. Spring.
 
Lower Division
PRLS 260 Public Relations Principles
3.00 credits
Theories and principles underlying public relations practice. The history and development of the field, responsibilities and duties, ethics, law, and social responsibility, and survey of practice and techniques. Fall and Spring.
Prerequisite:
INMD 101 Minimum Grade: D
Upper Division
PRLS 310 Writing for Public Relations
3.00 credits
Theory and models for communication in an array of forms common to PR including utilization of emerging technologies and an emphasis on understanding the target audience. Fall, Spring, and Summer.
Prerequisite:
PRLS 260 Minimum Grade: D and (JOUR 110 Minimum Grade: D or SOSJ 160 Minimum Grade: D)
PRLS 340 PR Speech Writing & Delivery
3.00 credits
A focus on the variety of public address forms common to the public relations profession, including writing speeches for executives and public figures, and coaching for public and media appearances. Fall and Spring.
Prerequisite:
PRLS 310 Minimum Grade: D
PRLS 356 Sports Media
3.00 credits
The course content examines the roles of public relations practitioners and journalists through the lens of athletics organizations and sports in society. Students will engage in sporting events coverage that focuses on an array of writing styles, social media strategies, media relationships with sports organizations and athletes, and an in-depth understanding of all sports competitions, primarily those at the collegiate and professional levels. Fall.
Prerequisite:
INMD 101 Minimum Grade: D and JOUR 110 Minimum Grade: D
PRLS 360 Strategic Communications
3.00 credits
Strategic roles and theory-based planning concepts, integrated marketing communication, and analysis of case studies that review communication theory and professional practice. Fall and Spring.
Prerequisite:
PRLS 260 Minimum Grade: D
PRLS 410 Special Topics
3.00 credits
Course content focuses on emerging issues and topics that relate to public relations practice and philosophy.
Prerequisite:
INMD 101 Minimum Grade: D
PRLS 432 CIS:
3.00 credits
The Core Integration Seminar (CIS) engages the Year Four Question: “Imagining the possible: What is our role in the world?” by offering students a culminating seminar experience in which students integrate the principles of Jesuit education, prior components of the Core, and their disciplinary expertise. Each section of the course will focus on a problem or issue raised by the contemporary world that encourages integration, collaboration, and problem solving. The topic for each section of the course will be proposed and developed by each faculty member in a way that clearly connects to the Jesuit Mission, to multiple disciplinary perspectives, and to our students’ future role in the world.
PRLS 450 Organizational Issues for PR
3.00 credits
A study of the changing nature of the organizational public relations role, including contemporary theoretical models and expanding roles in communication, leadership, and organizational culture. Emphasis on consulting practices, leadership theory, strategies and corporate ethics. Fall and Spring.
Prerequisite:
PRLS 310 Minimum Grade: D or PRLS 360 Minimum Grade: D
PRLS 460 Public Relations Campaign
3.00 credits
Applied work for an actual client based on theories of organizational communication, including a campaign plan. Fall and Spring.
Prerequisite:
PRLS 310 Minimum Grade: D
PRLS 470 PR Internship Course
3.00 credits
Pre-professional work experience in public relations with a PR agency, non-profit or organization. 120-140 hours required with onsite supervision by a public relations practitioner. Instructor supports securing an internship, and all internships are to be pre-approved by the instructor. Includes attendance at regular class sessions. Registration requires a minimum cumulative 3.0 G.P.A. Fall, Spring, and Summer.
Prerequisite:
PRLS 310 Minimum Grade: D and PRLS 360 Minimum Grade: D
PRLS 480 Public Relations Capstone
3.00 credits
This course involves the completion of a public relations reflection project that integrates and applies prior course work and field work into academic research of contemporary issues in the public relations profession. Fall and Spring.
Prerequisite:
PRLS 310 Minimum Grade: D and PRLS 360 Minimum Grade: D
Concurrent:
PRLS 499
PRLS 490 Directed Study
.00- 3.00 credits
Individualized study of an issue related to the public relations profession. Fall, Spring, and Summer.
Prerequisite:
PRLS 310 Minimum Grade: D
PRLS 497 Elective Internship
.00- 3.00 credits
Pre-professional work experience in public relations with a PR agency, non-profit or organization. All internships are to be approved by the instructor prior to start date. Virtual internships are allowed with instructor permission. Fall, Spring, and Summer.
Prerequisite:
PRLS 310 Minimum Grade: D
PRLS 499 Thesis Conferencing
.00 credits
Individual thesis review sessions with PRLS 480 instructor. Fall and Spring.
Prerequisite:
PRLS 310 Minimum Grade: D and PRLS 360 Minimum Grade: D
Concurrent:
PRLS 480
 
Second Language Competency

Competency in a second language (classical or modern) at the intermediate level (courses numbered 201) is required for students continuing in the study of a language. Students beginning study in a language they have not previously studied can fulfill the requirement by completing one year at the beginning level (courses numbered 101-102). Non-native speakers of English who have completed the required English core credits at Gonzaga may petition the Associate Dean of Arts and Sciences for a waiver of this requirement.

Additional information on this requirement can be found at

Language Requirement Information