The Public Relations Program combines the study of communication theory, research techniques and corporate strategy with journalistic expertise.
Students learn to skillfully manage communication between organizations and the people they serve. Internships with local, national and international organizations provide hands-on experience in campaign planning, corporate communication, and nonprofit organization advocacy. As part of the Public Relations coursework, you work directly with a local organization to create a comprehensive public relations plan and media kit.
Public relations skills also enhance other degrees. Political Science students interested in honing their campaigning skills, students in the humanities with interests in promoting and publicizing the arts, and business students seeking to complement marketing and management concentrations often complete Public Relations minors.