Marketing

Marketing is a universal activity common to all individuals and organizations, whether in seeking personal employment, clients for an accounting firm, or in marketing supertankers or soap. Marketing is the link between entities in the marketplace and involves the study of exchanges and their facilitation. Marketing knowledge and skills, therefore, may lead to challenging and satisfying careers in nearly any field, either as marketing specialists or as managers. 

 

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School of Business Administration
502 East Boone Avenue
Spokane, WA 99258-0102
1-800-986-9585 ext. 3432