Business Minors

Business Minors for all majors, including Business and Accounting:

Digital Marketing: 24 credits
Sustainable Business: 26 credits

Business Minors for Non-Business majors:

The School of Business offers minors in Entrepreneurship and Innovation, Digital Marketing, Sustainable Business, General Business, Analytical Finance, Management Information Systems, and Promotion to non-business students. Students desiring to pursue a minor should meet with a School of Business advisor early in their program to ensure development of a course sequencing plan. Students will not be allowed in classes with designated prerequisites unless that prerequisite has been satisfied. Also, students will not be allowed to take equivalent CLEP or other exams to replace or waive courses in the minor.

Analytical Finance: 27-28 credits
Entrepreneurship and Innovation: 18 credits
General Business: 24 credits 
Management Information Systems: 17 credits
Promotion: 18 credits  

Minor in Digital Marketing: 24 credits

Digital marketing is the present and future of marketing. Students with digital marketing knowledge and skills are well-positioned to succeed in modern marketing and e-commerce careers. The minor is designed to develop skills in content marketing, social media marketing, search engine optimization, web analytics, mobile marketing, app development, and more.

This minor pairs particularly well with business concentrations in marketing, MIS, and entrepreneurship. Students majoring in fields such as integrated media, public relations, communications, computer science, journalism, English, art, and psychology might also find the minor helpful in their professional pursuits.

Lower Division
BMIS 245 Technological Foundation of Digital Marketing 3 credits
Upper Division
MKTG 310 Principles of Marketing 3 credits
BMIS 443 Technology for Web and Mobile-based Business 3 credits
MKTG 402 Integrated Marketing Communications 3 credits
MKTG 410 Digital Marketing 3 credits
One of the following three courses: 3 credits
         MKTG 330 Marketing Research
 
MKTG 420 Data Visualization

MKTG 421 Business Analytics

One of the following two courses: 3 credits
INMD 360 Media Law

BMIS 331 Problem Solving & Programming Techniques

One of the following two courses: 3 credits
MKTG 318 Social Media Marketing

MKTG 411 Digital Advertising

NOTE: All upper division MKTG courses require a prerequisite of MKTG 310.

Sustainable Business Minor: 26 credits

This minor is designed primarily for business majors who want to learn more about environmental issues, but the minor would be available to anyone at Gonzaga University.

Students earning a Sustainable Business minor would be required to take courses from both the School of Business Administration and the Environmental Studies Department within the College of Arts & Sciences. The intention is to have these courses work together across disciplines to give students the necessary background in both business and environmental studies.

Lower Division
ENVS 101 Introduction to Environmental Studies 3 credits
One of the following science courses with lab:
4 credits
ENVS 103/ ENVS 103L Environmental Biology

ENVS 104/ ENVS 104L Environmental Chemistry

ENVS 200 Case studies in Environmental Science 4 credits
ECON 201 Microeconomics 3 credits
Upper Division
BENT 493 Social Entrepreneurship 3 credits
BUSN 430 Sustainable Business 3 credits
ECON 324 Economics of Environmental Protection 3 credits
One of the following three courses: 3 credits
ENVS 358 Environmental Ethics

ENVS 350 Ethics: Global Climate Change

ENVS 352 Ethics of Eating

Minor in Analytical Finance: 27-28 credits

The minor in analytical finance is intended for students with a secondary interest in either general corporate finance or investments. This field of study may be particularly useful to two groups of students: 1) mathematics majors interested in actuarial science careers and 2) those interested in a more finance-oriented minor than the general business minor program offers. Completion of ACCT 260-ACCT 261, ECON 201-ECON 202,  and one three-credit course in statistics with a minimum GPA of 2.70 and no lower than a C- in any one class is required to enroll in upper division courses required in the minor. Applications for admission to upper division business courses are available in the School of Business and must be approved before registration for upper division business courses. Students will not be allowed in classes with designated prerequisites unless that prerequisite has been satisfied.

Lower Division
ACCT 260 Principles of Accounting I 3 credits
ACCT 261 Principles of Accounting II 3 credits
ECON 201 Microeconomics 3 credits
ECON 202 Macroeconomics 3 credits
One of the following two courses 3-4 credits
MATH 114 Mathematical Analysis for Business

MATH 157 Calculus and Analytical Geometry

One of the following two courses: 3 credits
BUSN 230 Business Statistics

MATH 321 Statistics for Experimentalists

Upper Division
BFIN 320 Principles of Finance 3 credits
BFIN 322 Intermediate Finance 3 credits
BFIN 422 Investment Analysis 3 credits

Minor in Entrepreneurship and Innovation: 18 credits

Any non-business student can earn a Minor in Entrepreneurship and Innovation through a curriculum incorporating fundamentals of business and entrepreneurial subjects. From idea generation, and opportunity seeking behavior, the program takes students through the entrepreneurial process and provides a body of thought which may compliment their major studies.

Lower Division

One of the following two courses

3 credits
ACCT 260 Principles of Accounting I

ACCT 263 Accounting Analysis

One of the following two courses

3 credits
ECON 200 Economic Analysis

ECON 201 Microeconomics

Upper Division
BENT 490 Creativity, Innovation and Entrepreneurship 3 credits
BENT 491 Creating New Ventures 3 credits
One of the following two courses 3 credits
BENT 492 Technology Entrepreneurship

BENT 493 Social Entrepreneurship

One of the following two courses 3 credits
BENT 494 Small Business Consulting

BENT 495 New Venture Lab

 

General Business Minor: 24 credits

Completion of ACCT 260-ACCT 261 (or ACCT 263), ECON 201-ECON 202 (or ECON 200) and one three-credit course in statistics with a minimum GPA of 2.70 and a grade no lower than C- in any one class, must be earned to enroll in 300-level business courses required in the minor program. Applications for admission to upper division business courses are available in the School of Business and must be approved before registration for upper division business courses.

Lower Division

One of the following combinations

3-6 credits 

ACCT 263 Accounting Analysis

3 credits
ACCT 260-ACCT 261
6 credits

One of the following combinations

3-6 credits 

ECON 200 Economic Analysis

3 credits
ECON 201-ECON 202
6 credits
BUSN 230 Business Statistics or MATH 321 3 credits
Upper Division
MKTG 310 Principles of Marketing 3 credits
BFIN 320 Principles of Finance 3 credits
MGMT 350 Principles of Management 3 credits
Electives: 0-6 credits
BMIS 235 Management Information Systems

BUSN 283 Business Law

OPER 340 Operations Management

Minor in Management Information Systems: 17 credits

The world has moved into the information age. Information technology and its applications affect every walk of life by improving the productivity of individuals. As a result, social, economic, and organizational structures change rapidly. The minor in management information systems is intended for all non-business students, especially those in computer science and engineering degree programs, to have a basic understanding of how business operates and how information systems affect today’s organizations.

Lower Division
BUSN 111 Business Computing* 2 credits
BMIS 235 Management Information Systems** 3 credits
Upper Division
BMIS 331 Problem-Solving and Programming Techniques              3 credits
BMIS 342 Data Analytics for Business 3 credits
BMIS 441 Database Management 3 credits
BMIS 444 Information Systems Analysis and Design 3 credits

*BUSN 111 may be waived in some cases. See the Associate Dean for more information.
**BUSN 111 is a prerequisite for BMIS 325

Minor in Promotion: 18 credits

The minor in promotion is offered to non-business majors. The focus is how to communicate effectively and efficiently through a variety of methods with any target audience. Students must complete three required courses as well as three courses from the approved elective courses listed below.

Required Courses (9 credits)
MKTG 310 Principles of Marketing 3 credits
MKTG 315 Consumer Behavior 3 credits
MKTG 402 Marketing Communications 3 credits
Approved Elective Courses 9 credits
MKTG 318 Social Media Marketing

MKTG 342 Graphic Design

MKTG 410 Digital Marketing

MKTG 411 Digital Advertising

MKTG 418 Personal Selling

PRLS 310 Writing for Public Relations

 
PRLS 460 Public Relations Campaign

MKTG 490 Promotion Project*
           *with marketing faculty approval

Students desiring to pursue this minor should meet with a School of Business advisor early in their program to ensure development of a course sequencing plan. MKTG 310 is a prerequisite for most other marketing courses. MKTG 315 is a prerequisite for MKTG 402.

    In addition to their major and minor areas of study, all undergraduate students follow a common program designed to complete their education in those areas that the University considers essential for a Catholic, Jesuit, liberal, and humanistic education. The University Core Curriculum consists of forty-five credits of course work, with additional designation requirements that can be met through core, major, or elective courses.

    The University Core Curriculum is a four-year program, organized around one overarching question, which is progressively addressed through yearly themes and questions. Hence, core courses are best taken within the year for which they are designated. First year core courses encourage intellectual engagement and provide a broad foundation of fundamental skills. Second and third year courses examine central issues and questions in philosophy and religious studies. The fourth year course, the Core Integration Seminar, offers a culminating core experience. Taken at any time throughout the four years, broadening courses intersect with the core themes and extend students’ appreciation for the humanities, arts, and social and behavioral sciences. Finally, the designation requirements (writing enriched, global studies, and social justice) reflect important values and reinforce students’ knowledge and competencies.

    Overarching Core Question: As students of a Catholic, Jesuit, and Humanistic University, how do we educate ourselves to become women and men for a more just and humane global community?
    Year 1 Theme and Question: Understanding and Creating: How do we pursue knowledge and cultivate understanding?

    • The First-Year Seminar (DEPT 193, 3 credits): The First-Year Seminar (FYS), taken in the fall or spring of the first year, is designed to promote an intellectual shift in students as they transition to college academic life. Each small seminar is organized around an engaging topic, which students explore from multiple perspectives. The FYS is offered by many departments across the University (click here [PDF] for list of FYS courses).  
    • Writing (ENGL 101, 3 credits) and Reasoning (PHIL 101, 3 credits): The Writing and Reasoning courses are designed to help students develop the foundational skills of critical reading, thinking, analysis, and writing. They may be taken as linked sections. Writing (ENGL 101) carries one of the three required writing-enriched designations (see below).
    • Communication & Speech (COMM 100, 3 credits): This course introduces students to interpersonal and small group communication and requires the application of critical thinking, reasoning, and research skills necessary to organize, write, and present several speeches.
    • Scientific Inquiry (BIOL 104/104L, CHEM 104/104L, or PHYS 104/104L, 3 credits): This course explores the scientific process in the natural world through evidence-based logic and includes significant laboratory experience. Students pursuing majors that require science courses will satisfy this requirement through their major.
    • Mathematics (above Math 100, 3 credits): Mathematics courses promote thinking according to the modes of the discipline—abstractly, symbolically, logically, and computationally. One course in mathematics, above Math 100, including any math course required for a major or minor, will fulfill this requirement. MATH 100 (College Algebra) and courses without the MATH prefix do not fulfill this requirement.

    Year 2 Theme and Question: Being and Becoming: Who are we and what does it mean to be human?

    • Philosophy of Human Nature (PHIL 201, 3 credits): This course provides students with a philosophical study of key figures, theories, and intellectual traditions that contribute to understanding the human condition; the meaning and dignity of human life; and the human relationship to ultimate reality.
    • Christianity and Catholic Traditions (RELI, 3 credits). Religious Studies core courses approved for this requirement explore diverse topics including Christian scriptures, history, theology, and practices as well as major contributions from the Catholic intellectual and theological traditions (click here [PDF] for a list of approved courses) .

    Year 3 Theme and Question: Caring and Doing: What principles characterize a well lived life?

    • Ethics (PHIL 301 or RELI, 3 credits): The Ethics courses are designed to help students develop their moral imagination by exploring and explaining the reasons humans should care about the needs and interests of others. This requirement is satisfied by an approved ethics course in either Philosophy (PHIL 301) or Religious Studies (click here [PDF] for a list of approved courses).
    • World/Comparative Religion (RELI, 3 credits): Religious Studies courses approved for this core requirement draw attention to the diversity that exists within and among traditions and encourage students to bring critical, analytical thinking to bear on the traditions and questions considered. These courses carries one of the required two global-studies designations (see below) (click here [PDF] for a list of approved courses).

    Year 4 Theme and Question: Imagining the Possible: What is our role in the world?” 

    • Core Integration Seminar (DEPT 432, 3 credits). The Core Integration Seminar (CIS) offers students a culminating core experience in which they integrate the principles of Jesuit education, prior components of the core, and their disciplinary expertise. Some CIS courses may also count toward a student’s major or minor. The CIS is offered by several departments across the University (click here [PDF] for list of CIS courses).

    The Broadening Courses

    • Fine Arts & Design (VART, MUSC, THEA, 3 credits): Arts courses explore multiple ways the human experience can be expressed through creativity, including across different cultures and societies. One approved course in fine arts, music, theatre, or dance will fulfill this requirement (click here [PDF] for a list of approved courses).
    • History (HIST, 3 credits): History courses are intended to develop students’ awareness of the historical context of both the individual and the collective human experience. One course in History (HIST 101, HIST 102, HIST 112, HIST 201, HIST 202) will fulfill this requirement.
    • Literature (3 credits): Literature courses foster reflection on how literature engages with a range of human experience. One approved course in Literature (offered by English, Classics, or Modern Languages) will fulfill this requirement (click here [PDF] for a list of approved courses).
    • Social & Behavioral Sciences (3 credits): Courses in the social and behavioral sciences engage students in studying human behavior, social systems, and social issues. One approved course offered by Criminal Justice, Economics, Political Science, Psychology, Sociology, or Women and Gender Studies will fulfill this requirement (click here [PDF] for a list of approved courses).

    The Designations
    Designations are embedded within already existing core, major, minor, and elective courses. Students are encouraged to meet designation requirements within elective courses as their schedule allows; however, with careful planning students should be able to complete most of the designation requirements within other core, major, or minor courses.

    • Writing Enriched (WE; 3 courses meeting this designation): Courses carrying the WE designation are designed to promote the humanistic and Jesuit pedagogical ideal of clear, effective communication. In addition to the required core course, Writing (ENGL 101), which carries one of the WE designations, students must take two other WE-designated courses (click here [PDF] for a list of approved courses).
    • Global-Studies (GS; 2 courses meeting this designation): Courses carrying the GS designation are designed to challenge students to perceive and understand human diversity by exploring diversity within a context of constantly changing global systems. In addition to the required core course, World/Comparative Religion (RELI 300-level), which carries one of the GS designations, students must take one other GS-designated course (click here [PDF] for a list of approved courses).
    • Social-Justice (SJ; 1 course meeting this designation): Courses carrying the SJ designation are designed to introduce students to one or more social justice concerns. Students must take one course that meets the SJ designation (click here [PDF] for a list of approved courses).

    Major-specific adaptations to the University Core Curriculum

    All Gonzaga students, regardless of their major, will complete the University Core Curriculum requirements. However some Gonzaga students will satisfy certain core requirements through major-specific programs or courses. Any major-specific adaptations to the core are described with the requirements for the majors to which they apply.