Courses

INMD 101 Media Literacy
3.00 credits
An overview of the array of media platforms from which society garners its information. Coursework hones an understanding of the theories, history, technologies, and social impact of media. The course also provides a frame of reference for analysis of the use of evolving media technologies, both in creating and consuming content, with a goal of enabling students to critically evaluate the media and their messages. Required first course for all Integrated Media majors and minors. Fall and Spring.
INMD 193 FYS:
3.00 credits
The First-Year Seminar (FYS) introduces new Gonzaga students to the University, the Core Curriculum, and Gonzaga’s Jesuit mission and heritage. While the seminars will be taught by faculty with expertise in particular disciplines, topics will be addressed in a way that illustrates approaches and methods of different academic disciplines. The seminar format of the course highlights the participatory character of university life, emphasizing that learning is an active, collegial process.
INMD 360 Media Law
3.00 credits
A study of major facets of communications law, including libel, privacy and copyright, and their effects on print, digital and online media. Fall and Spring.
Equivalent:
JOUR 364 - Taken before Summer 2014
INMD 410 Digital Video and Art
3.00 credits
Digital Video and Art explores moving images and digital video as they relate to documentary films and art. Students learn how artists employ digital video and moving images in their artistic work. They also learn how to apply fundamental visual strategies of digital media and technological tools, including media editing software such as Adobe Premiere Pro and After Effects, to the creation and editing of video. Fall.
Prerequisite:
INMD 101 Minimum Grade: D and (VART 170 Minimum Grade: D or JOUR 170 Minimum Grade: D or JOUR 270 Minimum Grade: D)
PRLS 260 Public Relations Principles
3.00 credits
Theories and principles underlying public relations practice. The history and development of the field, responsibilities and duties, ethics, law, and social responsibility, and survey of practice and techniques. Fall and Spring.
PRLS 310 Writing for Public Relations
3.00 credits
Theory and models for communication in an array of forms common to PR including utilization of emerging technologies and an emphasis on understanding the target audience. Fall, Spring, and Summer.
Prerequisite:
(ENGL 101 Minimum Grade: D or ENGL 103H Minimum Grade: D or ENGL 200 Minimum Grade: D) and JOUR 110 Minimum Grade: D
PRLS 340 PR Speech Writing & Delivery
3.00 credits
A focus on the variety of public address forms common to the public relations profession, including writing speeches for executives and public figures, and coaching for public and media appearances. Fall and Spring.
Prerequisite:
PRLS 310 Minimum Grade: D
PRLS 360 Strategic Communications
3.00 credits
Strategic roles and theory-based planning concepts, integrated marketing communication, and analysis of case studies that review communication theory and professional practice. Fall and Spring.
Prerequisite:
PRLS 260 Minimum Grade: D or PRLS 267 Minimum Grade: D
PRLS 432 CIS:
3.00 credits
The Core Integration Seminar (CIS) engages the Year Four Question: “Imagining the possible: What is our role in the world?” by offering students a culminating seminar experience in which students integrate the principles of Jesuit education, prior components of the Core, and their disciplinary expertise. Each section of the course will focus on a problem or issue raised by the contemporary world that encourages integration, collaboration, and problem solving. The topic for each section of the course will be proposed and developed by each faculty member in a way that clearly connects to the Jesuit Mission, to multiple disciplinary perspectives, and to our students’ future role in the world.
PRLS 450 Organizational Issues for PR
3.00 credits
A study of the changing nature of the organizational public relations role, including contemporary theoretical models and expanding roles in communication, leadership, and organizational culture. Emphasis on consulting practices, leadership theory, strategies and corporate ethics. Fall and Spring.
Prerequisite:
PRLS 260 Minimum Grade: D
PRLS 460 Public Relations Campaign
3.00 credits
Applied work for an actual client based on theories of organizational communication, including a campaign plan. Fall and Spring.
Prerequisite:
PRLS 310 Minimum Grade: D or PRLS 305 Minimum Grade: D
PRLS 470 PR Internship Course
3.00 credits
Pre-professional work experience in public relations with a PR agency, non-profit or organization. 120-140 hours required with onsite supervision by a public relations practitioner. Instructor supports securing an internship and all internships are to be approved by the instructor prior to start date. Includes attendance at regular class sessions. Registration requires a minimum cumulative 3.0 G.P.A. Fall and Spring and Summer.
Prerequisite:
PRLS 310 Minimum Grade: D
PRLS 480 Public Relations Capstone
3.00 credits
This course involves the completion of a public relations thesis that integrates and applies prior course work and field work into academic research of contemporary issues in the public relations profession. Fall and Spring.
Prerequisite:
PRLS 310 Minimum Grade: D or PRLS 305 Minimum Grade: D
Concurrent:
PRLS 499
PRLS 490 Directed Study
.00- 3.00 credits
Individualized study of an issue related to the public relations profession. Fall, Spring, and Summer.
Prerequisite:
PRLS 310 Minimum Grade: D
PRLS 497 Elective Internship
.00- 3.00 credits
Pre-professional work experience in public relations with a PR agency, non-profit or organization. All internships are to be approved by the instructor prior to start date. Virtual internships are allowed with instructor permission. Fall, Spring, and Summer.
Prerequisite:
PRLS 310 Minimum Grade: D
PRLS 499 Thesis Conferencing
.00 credits
Individual thesis review sessions with PRLS 480 instructor. Fall and Spring.
Prerequisite:
PRLS 489 Minimum Grade: D or PRLS 480 Minimum Grade: D

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502 E. Boone Ave.
Spokane, WA 99258
(509) 313-3899