This course is designed to provide students with an advanced understanding of content marketing and its role in today’s digital landscape. Students will learn how to create and implement an effective content marketing strategy that aligns with business goals and objectives. Topics covered in the course include content creation, distribution, promotion, and measurement. Students will also learn how to leverage different digital channels and platforms to reach and engage with target audiences.
Prerequisite:
MKTG 310 Minimum Grade: D