Marketing now uses information technology more than ever before. For example, the majority of Google’s revenue comes from advertising. The course aims to equip students with foundational knowledge, skills, and techniques of various technologies widely used to implement digital marketing and customer-facing website applications.
Beginning with a brief review of the history of the Internet and the Web, the course introduces students to fundamental concepts of website setup, conversion optimization, landing page development, report creation, data layers, JavaScript, tags, triggers, custom variables, and A/B testing. Various tools and techniques are presented, such as the web page structure, web page language (HTML), Cascading Style Sheets (CSS), RegEx,, relevant digital reporting platforms and tactics, and script languages, including the de facto language of consumer-centered programming language, JavaScript. These skills will provide the technical background necessary for digital marketing. Offered Fall, Spring.
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Gonzaga’s Jesuit, Catholic, Humanistic education will challenge and inspire you.