This course introduces ideas around marketing analytics and how to use data to best achieve business goals. In the age of big data, marketing and business professionals are expected to make data-driven decisions that drive revenue and influence quickly and effectively. The purpose of this course is to equip students with basic concepts, skills and techniques of measuring and analyzing marketing programs and creating frameworks for re porting success metrics
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Gonzaga’s Jesuit, Catholic, Humanistic education will challenge and inspire you.