In this course, we look at the development and dynamics of social media platforms. Through course readings and assignments, we will not only better understand how these platforms can be used to communicate, but also how they can increase audience interactivity. Key to this course is an understanding of how social media has changed the way that audiences engage with organizations and networks. Google defines this new group of users as “Generation C,” a global group of consumers who thrive on content creation, curation, connection, and community. Generation C values authenticity and transparency, and they want both personalization and community.
Equivalent:
ORGL 509 - Successful completion