Scott Bozman, Ph.D.

Professor of Marketing

Dr. Bozman is a Professor of Marketing in the School of Business Administration at Gonzaga University. His research interests include brand management, new product development, and marketing metrics. He teaches courses in integrated marketing communications...

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Contact Information

Education & Curriculum Vitae

Ph.D., Washington State University, 1990

M.A.,University of Victoria, 1983

B.S., University of Idaho, 1980

P.C.M., American Marketing Association, 2001

Courses Taught

MKTG 410 Digital Marketing
Dr. Bozman is a Professor of Marketing in the School of Business Administration at Gonzaga University. His research interests include brand management, new product development, and marketing metrics.  He teaches courses in integrated marketing communications and personal selling. Since joining the Gonzaga University faculty in 1990, Dr. Bozman has also held a variety of administrative positions including Director of Graduate Programs, Faculty Assembly President, and Acting Associate Academic Vice-President. Dr. Bozman is active within numerous community organizations.  He holds a bachelor’s degree in Business Administration, a master's degree in Economics, and a doctorate degree in Marketing from Washington State University.

Hoopfest: Using Longitudinal Economic Impact Data to Assess the Success of a Strategic Reorientation, (Scott Bozman) Sport Management Review, 2010, 13(1),65-81

Distinguishing Between Amateur Sport Participants and Spectators: The List of Values Approach, (Scott Bozman) International Journal of Sport Management and Marketing, 2010, (3/4),190-201

The Economic Impact of Pharmacy Practice Graduates on a Regional Economy: Some Estimates from Eastern Washington, (Scott Bozman) American Journal of Pharmaceutical Education, 2009, 73(3), 46

How to Improve Patient Satisfaction When Patients are Already Satisfied: A Continuous Process Improvement Approach, (Scott Bozman) Hospital Topics, 2009, 87(1), 24-40

Nibbling, Sniping, and the Role of Uncertainty in Second-Price, Hard Close Internet Auctions, (Scott Bozman) International Journal of E-Business Research, 2007, 4(1), 69-81

Effects of Web-based Advertising Substantiation Information on Attribute Beliefs and Perceived Product Quality, (Scott Bozman) Academy of Marketing Studies Journal, 2007, 2(2), 19-38