Contact Information
- (509) 313-3409
- bozman@gonzaga.edu
Education & Curriculum Vitae
Ph.D., Washington State University, 1990
M.A.,University of Victoria, 1983
B.S., University of Idaho, 1980
P.C.M., American Marketing Association, 2001Gonzaga’s Jesuit, Catholic, Humanistic education will challenge and inspire you.
Gonzaga offers 16 undergraduate degrees through 53 majors, 68 minors and 73 concentrations, 23 master’s degrees and 5 doctoral-level degrees.
All the how-to's and why-you-should's for becoming a Zag.
The Division of Student Affairs is committed to creating an academically rich environment and fostering a strong sense of community.
The Gonzaga spirit, blended with hard work and dedication in athletic endeavors, yields success both on the field of play and in the classroom.
Dr. Bozman is a Professor of Marketing in the School of Business Administration at Gonzaga University. His research interests include brand management, new product development, and marketing metrics. He teaches courses in integrated marketing communications...
Ph.D., Washington State University, 1990
M.A.,University of Victoria, 1983
B.S., University of Idaho, 1980
P.C.M., American Marketing Association, 2001Bozman, A., Xu, D., & Bozman, C. S. (in press, 2020). The Incremental Effect of Satisfaction on Stock Price. Journal of
Applied Business and Economics.
McPherson, M., Friesner, D., & Bozman, C. S. (in press, 2020). Mapping the Inter-Relationships between Community
Assets. International Journal of Social Economics.
Friesner, D., Bozman, C. S., McPherson, M., Valente, F., & Zhang, A. (in press, 2020). Information Entropy and Scale
Development. Journal of Survey Statistics and Methodology.
Bozman, C. S. (2018). Sport brand architecture: Branding effects associated with the creation of an umbrella brand.
Athens Journal of Sport.
Bozman, C. S. (2016). Using entropy-based information theory to evaluate survey research. Journal of Marketing
Development and Competitiveness.
Bozman, C. S. (2016). Community sport socialbenefits: A basis for continuous improvement. Athens Journal of Sport.