Contact Information
- (509) 313-3409
- bozman@gonzaga.edu
Education & Curriculum Vitae
Ph.D., Washington State University, 1990
M.A.,University of Victoria, 1983
B.S., University of Idaho, 1980
P.C.M., American Marketing Association, 2001Dashboard and testing info, ZagCheck self-screening app, FAQs, visitor guidelines and more. Visit the ZagOn site
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Dr. Bozman is a Professor of Marketing in the School of Business Administration at Gonzaga University. His research interests include brand management, new product development, and marketing metrics. He teaches courses in integrated marketing communications...
Ph.D., Washington State University, 1990
M.A.,University of Victoria, 1983
B.S., University of Idaho, 1980
P.C.M., American Marketing Association, 2001Journal of Survey Statistics and Methodology INFORMATION ENTROPY AND SCALE DEVELOPMENT
The Incremental Effect of Satisfaction on Stock Price (in press) Journal of Applied Business and Economics
Mapping the Inter-Relationships between Community Assets (in press) International Journal of Social Economics