Contact Information
- 509-313-3409
- bozman@gonzaga.edu
Education & Curriculum Vitae
Ph.D., Washington State University, 1990
M.A.,University of Victoria, 1983
B.S., University of Idaho, 1980
P.C.M., American Marketing Association, 2001Professor of Marketing
Dr. Bozman is a Professor of Marketing in the School of Business Administration at Gonzaga University. His research interests include brand management, new product development, and marketing metrics. He teaches courses in integrated marketing communications...
Ph.D., Washington State University, 1990
M.A.,University of Victoria, 1983
B.S., University of Idaho, 1980
P.C.M., American Marketing Association, 2001Hoopfest: Using Longitudinal Economic Impact Data to Assess the Success of a Strategic Reorientation, (Scott Bozman) Sport Management Review, 2010, 13(1),65-81
Distinguishing Between Amateur Sport Participants and Spectators: The List of Values Approach, (Scott Bozman) International Journal of Sport Management and Marketing, 2010, (3/4),190-201
The Economic Impact of Pharmacy Practice Graduates on a Regional Economy: Some Estimates from Eastern Washington, (Scott Bozman) American Journal of Pharmaceutical Education, 2009, 73(3), 46
How to Improve Patient Satisfaction When Patients are Already Satisfied: A Continuous Process Improvement Approach, (Scott Bozman) Hospital Topics, 2009, 87(1), 24-40
Nibbling, Sniping, and the Role of Uncertainty in Second-Price, Hard Close Internet Auctions, (Scott Bozman) International Journal of E-Business Research, 2007, 4(1), 69-81
Effects of Web-based Advertising Substantiation Information on Attribute Beliefs and Perceived Product Quality, (Scott Bozman) Academy of Marketing Studies Journal, 2007, 2(2), 19-38