Scott Bozman, Ph.D.

Professor of Marketing

Dr. Bozman is a Professor of Marketing in the School of Business Administration at Gonzaga University. His research interests include brand management, new product development, and marketing metrics. He teaches courses in integrated marketing communications...

Read Full Biography
Bozman

Contact Information

Education & Curriculum Vitae

Ph.D., Washington State University, 1990

M.A.,University of Victoria, 1983

B.S., University of Idaho, 1980

P.C.M., American Marketing Association, 2001

Courses Taught

MKTG 410 Digital Marketing
Dr. Bozman is a Professor of Marketing in the School of Business Administration at Gonzaga University. His research interests include brand management, new product development, and marketing metrics.  He teaches courses in integrated marketing communications and personal selling. Since joining the Gonzaga University faculty in 1990, Dr. Bozman has also held a variety of administrative positions including Director of Graduate Programs, Faculty Assembly President, and Acting Associate Academic Vice-President. Dr. Bozman is active within numerous community organizations.  He holds a bachelor’s degree in Business Administration, a master's degree in Economics, and a doctorate degree in Marketing from Washington State University.

Bozman, A., Xu, D., & Bozman, C. S. (in press, 2020). The Incremental Effect of Satisfaction on Stock Price. Journal of
Applied Business and Economics.

McPherson, M., Friesner, D., & Bozman, C. S. (in press, 2020). Mapping the Inter-Relationships between Community
Assets. International Journal of Social Economics.

Friesner, D., Bozman, C. S., McPherson, M., Valente, F., & Zhang, A. (in press, 2020). Information Entropy and Scale
Development. Journal of Survey Statistics and Methodology.

Bozman, C. S. (2018). Sport brand architecture: Branding effects associated with the creation of an umbrella brand.
Athens Journal of Sport.

Bozman, C. S. (2016). Using entropy-based information theory to evaluate survey research. Journal of Marketing
Development and Competitiveness.

Bozman, C. S. (2016). Community sport socialbenefits: A basis for continuous improvement. Athens Journal of Sport.