Dr. Bozman is a Professor of Marketing in the School of Business Administration at Gonzaga University. His research interests include brand management, new product development, and marketing metrics. He teaches courses in integrated marketing communications...
Ph.D., Washington State University, 1990
M.A.,University of Victoria, 1983
B.S., University of Idaho, 1980
P.C.M., American Marketing Association, 2001Bozman, A., Xu, D., & Bozman, C. S. (in press, 2020). The Incremental Effect of Satisfaction on Stock Price. Journal of
Applied Business and Economics.
McPherson, M., Friesner, D., & Bozman, C. S. (in press, 2020). Mapping the Inter-Relationships between Community
Assets. International Journal of Social Economics.
Friesner, D., Bozman, C. S., McPherson, M., Valente, F., & Zhang, A. (in press, 2020). Information Entropy and Scale
Development. Journal of Survey Statistics and Methodology.
Bozman, C. S. (2018). Sport brand architecture: Branding effects associated with the creation of an umbrella brand.
Athens Journal of Sport.
Bozman, C. S. (2016). Using entropy-based information theory to evaluate survey research. Journal of Marketing
Development and Competitiveness.
Bozman, C. S. (2016). Community sport socialbenefits: A basis for continuous improvement. Athens Journal of Sport.
