Scott Bozman, Ph.D.

Professor of Marketing

Dr. Bozman is a Professor of Marketing in the School of Business Administration at Gonzaga University. His research interests include brand management, new product development, and marketing metrics. He teaches courses in integrated marketing communications...

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Contact Information

Education & Curriculum Vitae

Ph.D., Washington State University, 1990

M.A.,University of Victoria, 1983

B.S., University of Idaho, 1980

P.C.M., American Marketing Association, 2001

Courses Taught

MKTG 410 Digital Marketing
Dr. Bozman is a Professor of Marketing in the School of Business Administration at Gonzaga University. His research interests include brand management, new product development, and marketing metrics.  He teaches courses in integrated marketing communications and personal selling. Since joining the Gonzaga University faculty in 1990, Dr. Bozman has also held a variety of administrative positions including Director of Graduate Programs, Faculty Assembly President, and Acting Associate Academic Vice-President. Dr. Bozman is active within numerous community organizations.  He holds a bachelor’s degree in Business Administration, a master's degree in Economics, and a doctorate degree in Marketing from Washington State University.

Journal of Survey Statistics and Methodology INFORMATION ENTROPY AND SCALE DEVELOPMENT

The Incremental Effect of Satisfaction on Stock Price (in press) Journal of Applied Business and Economics 

Mapping the Inter-Relationships between Community Assets (in press) International Journal of Social Economics