Dashboard and testing info, ZagCheck self-screening app, FAQs, visitor guidelines and more. Visit the ZagOn site
Gonzaga’s Jesuit, Catholic, Humanistic education will challenge and inspire you.
Gonzaga offers 16 undergraduate degrees through 49 majors, 58 minors and 49 concentrations, 24 master’s degrees and 5 doctoral-level degrees.
All the how-to's and why-you-should's for becoming a Zag.
The Division of Student Affairs is committed to creating an academically rich environment and fostering a strong sense of community.
The Gonzaga spirit, blended with hard work and dedication in athletic endeavors, yields success both on the field of play and in the classroom.
Dr. Bozman is a Professor of Marketing in the School of Business Administration at Gonzaga University. His research interests include brand management, new product development, and marketing metrics. He teaches courses in integrated marketing communications...
Ph.D., Washington State University, 1990
M.A.,University of Victoria, 1983
B.S., University of Idaho, 1980
P.C.M., American Marketing Association, 2001Journal of Survey Statistics and Methodology INFORMATION ENTROPY AND SCALE DEVELOPMENT
The Incremental Effect of Satisfaction on Stock Price (in press) Journal of Applied Business and Economics
Mapping the Inter-Relationships between Community Assets (in press) International Journal of Social Economics
