Retro TV Ads

Gonzaga basketball became the subject of national conversation in 1999 when the Zags advanced to the Elite Eight in the NCAA Tournament. Now in the limelight, we needed TV ads to play on our occasional national and regional TV broadcasts. But we wanted to highlight Gonzaga’s high-quality academic programs, its welcoming community and its service to others, all while maintaining a humble approach to all that we did. We wanted to make sure everyone knew that our student-athletes still lived in the same residence halls, ate in the same dining hall and went to the same classes as all our students.

Public Relations Director Dale Goodwin crafted the tag line, “We’re All Part of the Same Team Here,” and with a team of writers, editors and filmmakers from Corner Booth Production, headed by Gonzaga grad Frank Swoboda (’94), created a 23-part series from 1999-2006 telling Gonzaga’s story. Thanks to all of our students, student-athletes, faculty and staff members who agreed to help us in these productions. Enjoy this historical look back.

Kennel Club

Helping Hand

Free Throw

Starting Lineup

Pizza Party

Studies are Important

Basketball Bounce

New Kennel

Thanking Fans (version 2)

Bing Gonzaga Take

Hair Do

Women's Basketball Trophy

Women's Basketball Determination

Thanking Fans (version 1)


Check out our basketball page for more hoops-inspired stories and content.