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Article Databases
ABI/INFORM Trade & Industry
Full text of publications such as: American Demographics; Beverage Industry; Marketing News and more!
Business Source Premier
The world's largest full text business database. Full text of the Journal of Advertising Research; Advances in Consumer Research; and marketing tools. Includes Datamonitor and Company Profiles.
Regional Business News
Incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States.
Journals on Marketing
Books on Market Research
Browse the library catalog for books on:
Marketing
Marketing research
Social marketing
Target marketing
Websites on Marketing
American Marketing Association http://www.ama.org
Comprehensive source of marketing information for marketing professionals.
Know This http://www.knowthis.com/
The Internet's Virtual Marketing Library. A meta site for marketing information.
ClickZ http://www.clickz.com/
Ultimate guide to online marketing, advertising and e-commerce. Articles and links to information on doing business online.
U.S. Census http://www.census.gov
Income, educational attainment, family size--all you need, and more, to identify your clients. Includes link to American Factfinder where you can build your own demographic profile.
Additional Resources for Marketing
Marketing Information: A Professional Reference Guide. REF HF5415.124.M37
American Marketing Association International Member and Marketing Guide REF HF5410.A46a
Market Share Reporter REF HF5410.M35U.S. Market Trends and Forecasts REF HD30.27.U7 1999
Standard and Poor's Industry Surveys. REF HC 106.6.S74, latest 5 years only. (1980- , in PER)