ABI/INFORM Trade & Industry
Full text of publications such as: American Demographics; Beverage Industry; Marketing News and more!
Business Source Complete
The world's largest full text business database. Full text of the Journal of Advertising Research; Advances in Consumer Research; and marketing tools. Includes Datamonitor and Company Profiles.
Regional Business News
Incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States.
Journals on Marketing
Books on Market Research
Browse the library catalog for books on:
Websites on Marketing
American Marketing Association http://www.ama.org
Comprehensive source of marketing information for marketing professionals.
Know This http://www.knowthis.com/
The Internet's Virtual Marketing Library. A meta site for marketing information.
Ultimate guide to online marketing, advertising and e-commerce. Articles and links to information on doing business online.
U.S. Census http://www.census.gov
Income, educational attainment, family size--all you need, and more, to identify your clients. Includes link to American Factfinder where you can build your own demographic profile.
Additional Resources for Marketing
Marketing Research Guide HF5415.2.M35585 2006
Dictionary of Marketing Communications HF5412.G68 2004
Market Share Reporter REF HF5410.M35U.S.
Simmons (Choices 4) -- A national consumer study of media and markets, Simmons surveys the consumer buying behavior and media usage of a representative sample of the U.S. population , 18 years of age and older. Please contact the Reference Desk (313-5931) or your Marketing Professor to obtain a username and password for this resource.
Standard and Poor's Industry Surveys. REF HC 106.6.S74, latest 5 years only. (1980- , in PER)