General Internet Resources
American Marketing Association http://www.ama.org
Comprehensive source of marketing information for marketing professionals.
County Business Patterns http://fisher.lib.virginia.edu/collections/stats/cbp/
The County Business Patterns data base provides county, state, and national level business data for 1977 to the most recent year available. Statistics include number of establishments, payroll (annual and 1st quarter), number of employees, and number of establishments by size class for 2 digit SIC industry groupings. The data is collected annually by the Bureau of the Census.
EDGAR (Securities & Exchange Commission company reports) http://www.sec.gov/edgar.shtml
Search EDGAR for real-time filings and other company information for all publicly held companies
Know This http://www.knowthis.com/
The Internet's Virtual Marketing Library. A meta site for marketing information.
Ultimate guide to online marketing, advertising and e-commerce. Articles and links to information on doing business online.
Mediamark Research http://www.mediamark.com
Information from Mediamark, a market research firm. Includes some free data including demographics of Internet and online usage, cable television and magazine audiences.
Market Research Portal http://marketresearchworld.net
An extensive resource for anyone with an interest in Market Research. Includes a library of articles, market research explained, research findings, industry news and events. Most are available for free.
Simmons (Choices 4) -- A national consumer study of media and markets, Simmons surveys the consumer buying behavior and media usage of a representative sample of the U.S. population , 18 years of age and older. Please contact the Reference Desk (313-5931) or your Marketing Professor to obtain a username and password for this resource.
Statistical Sources - Use these to gather relevant statistics and other numerical data on your topic.
U.S. Bureau of Labor Statistics http://www.bls.gov
Employment, wage, demographic, industry, and consumer information from all over the U.S.
Bureau of Economic Analysis http://www.bea.gov
International, national, and state-level statistics on personal income, industry, and corporate profits, includes online access to Survey of Current Business
U.S. Census http://www.census.gov
Income, educational attainment, family size--all you need, and more, to identify your clients. Includes link to American Factfinder where you can build your own demographic profile.
Gateway to statistics from over 100 U.S. Federal agencies
U.S. Dept. of Commerce--business, trade and economic information. Includes data on the state of U.S. economy, international market research, trade opportunities, country analysis and the National Trade Data Bank (NTDB).
Online Demographic Mapping Tools
Census Bureau Map Products http://www.census.gov/geo/www/maps/CP_MapProducts.htm
Two map types to look-out for here: Reference Maps and Thematic Maps