Marketing Articles
    
Core Business Databases
- ABI/INFORM Trade & Industry
- Full text of publications such as: American Demographics; Beverage Industry; Marketing News and more!
- Business Source Premier
- The world's largest full text business database. Full text of the Journal of Advertising Research; Advances in Consumer Research; and marketing tools. Includes Datamonitor and Company Profiles.
- LexisNexis
- Full text database that covers a wide variety of subjects including law, government, international affairs, politics, current events, business and medicine.
- Regional Business News
- Incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States.
Additional Databases
- Academic Search Premier
- The world's largest academic multi-disciplinary database--provides full text for nearly 4,600 scholarly publications,with full text for more than 3,500 peer-reviewed journals.
- ProQuest Direct
- Full text of periodicals such as: The Journal of Marketing; Marketing; Brandweek--includes statistics, industry, and company profiles.
- STAT-USA
- U.S. Dept. of Commerce--business, trade and economic information. Includes data on the state of U.S. economy, international market research, trade opportunities, country analysis and the National Trade Data Bank (NTDB). A log-in is available at the Reference Desk, 323-5931
- Ingenta
- Contains tables of contents of more than 15,000 recent journals. Fax copies of articles from Ingenta are available for a fee. Updated daily.
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