Entrepreneur Stories

These articles follow three Spokane-area entrepreneurs who brought real business challenges to NVL and worked with Gonzaga student consulting teams over a nine-week engagement.

Hannah Talbot came to NVL looking to grow membership at Anam Cara, her meditation and healing studio in downtown Spokane. Alicia Newman had just taken ownership of The Union, a spin and yoga studio, and needed help reintroducing the business to Spokane after the pandemic reshaped the fitness industry. Evan Moore wanted marketing strategy for Real Frequency, his consulting firm helping students and professionals navigate academic and career transitions.

Each story covers what the entrepreneur brought to the program, how the work unfolded, and what came out of it. All three continued to use the deliverables their teams produced well after the engagement ended.

NVL works best for entrepreneurs who have consistent availability, a genuine area of their business they want to improve, and openness to recommendations that may challenge how they currently operate. These stories are a useful way to gauge whether the program is the right fit for you.