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Use Data to Tell a Story 

Our MSBA, Business Administration Track is designed to help you build your investigative, predictive, and persuasive skills. 

You will learn to use data for descriptive, predictive and prescriptive recommendations and decisions and become a valued member and advisor in your organization. 

You will gain expertise in the following data software:  

  • Tableau 
  • Python 
  • Orange 
  • Excel  

Students will learn analytical and presentation skills to use data to tell a story.  

The curriculum encourages you to think critically and innovatively and grow as a leader to make informed data driven decisions. 

Program Details 

  • 30 Credits 
  • 2-Semesters 
  • Late Afternoon, Evening and Weekend Classes 
  • On Campus 

Student Learning Outcomes

  • Students recognize the benefits analytics can provide to decision makers throughout an organization's value chain and suggest alternatives for improvement.
  • Students understand the different forms of analytics, descriptive, predictive and prescriptive, and can explain the use of informative, descriptive, and predictive questions.
  • Students produce descriptive and analytical conclusions using Python, SQL, Tableau, Power BI and other current trending technologies.
  • Students identify the inputs, resources required for successful team processing.


Ryan Chun | Admissions Specialist 
Call or Text: Call or Text (509) 313-7047 or (866)380-5323 
Email: chun@gonzaga.edu 
Schedule a Phone Appointment 

Sample Course Progression


Course ID Course Title Course Credits
MSBA 601 Fundamental Technologies for Business Analytics 3
MBUS 626 Info Systems Theory and Practice 2
MBUS 613 Quantitative and Stats Analysis 3
MACC 601 Power Query/Power Pivot (Excel) 2
MBUS 699* Marketing Analytics 1
MBUS 686* Performance Management Systems 1
MBUS 684* Data Visualization 1
MBUS 699* Predictive Analytics 2

*Course numbers have multiple section titles


Course ID Course Title Course Credits
MSBA 622 Data Science for Business 3
MBUS 614 Business Ethics 2
MSBA 623 Database Management 3
MSBA 604 Machine Learning 1
MACC 611 Audit Analytics 2
MBUS 633 Team Building Intensive 2
MBUS 681 Pythonic Tech for Financial Data 1-2
MBUS 699* Digital Marketing 1
MBUS 699* Communication Skills: Persuasion 2
MSBA 684* Survey Design 1

*Course numbers have multiple section titles