Concentrate on Digital Media and Lead Confidently as you earn Your Master's
It is important to make sure your message stands out in a very crowded space and the key to your success is understanding how to use the various digital platforms at your disposal.
Command today's platforms, harness emerging technologies including AI and leverage data-driven insights to expand your reach.
Develop the digital fluency and strategic thinking to turn technology into a powerful force for organizational success and social good.
This optional concentration offers skills based in best practices and industry expertise. You will gain the tools to become a creative thinker who can plan, develop and distribute your message with compelling stories in all their forms.
What you will Learn in the Digital Media Concentration
• Construct Effective Media Messages
• Expertise in Digital Platforms
• Analyze Performance Data
• Visualize and Disseminate Metrics
• Understand Digital Media Policy
The successful completion of the Digital Media Strategies Concentration will be recognized on your degree transcript.
Digital Media Strategies Requirements
Required Courses | Choose 2
- COML 505: Digital Storytelling
- COML 540: Digital Media Analysis
- COML 545: Digital Surveillance, Algorithms & Ethics
Electives | Choose 2
- COML 504: Organizational Communication
- COML 509: Social Media Engagement and Analysis
- COML 512: Strategic and Crisis Communication
- COML 516: Disinformation in the Digital Age
- COML 518: Online Course Design and Teaching
- COML 524: AI & Communication
- COML 541: Advanced Digital Media Analysis
- Prerequisite COML: 540
- COML 550: Visual Data Communication
- COML 570: Globalization and its Impacts
- COML 572: Communication, Leadership and Community Development – Includes study abroad in Cali, Colombia
You may also choose one of the remaining required courses as an elective.
Questions?
Contact:
Heather Schmitt
Call or Text: (509) 313-6240 or (866) 380-5323
Email: schmitth@gonzaga.edu
Schedule an Appointment