Courses
PRLS 267 Principles of Public Relations 3.00 credits
History of public relations, communications theories applicable to strategic communication, law and ethics for public relations practitioners, crisis management, dynamics of public opinion, establishment of media relations, survey of practice and techniques. Fall and Spring.
 
Prerequisite: COMM 101 Minimum Grade: D
PRLS 305 Writing for Public Relations 3.00 credits
Writing media releases, scripts for broadcast, copy for ads, brochures and newsletters, and feature stories with an emphasis on understanding the target audience. Editing, desktop and on-line publishing techniques with which to integrate graphics and visual elements within the text. Fall, Spring, and Summer.
 
Prerequisite: (ENGL 101 Minimum Grade: D or ENGL 200 Minimum Grade: D or ENGL 103H Minimum Grade: D) and COMM 101 Minimum Grade: D and PRLS 267 Minimum Grade: D and JOUR 110 Minimum Grade: D and JOUR 110 Minimum Grade: D
PRLS 367 Pub Rel Plan & Case Review 3.00 credits
Strategic planning principles for campaigns and program implementation, crisis planning and communications; issue management, integrated marketing, communications and case study reviews. Fall and Spring.
 
Prerequisite: COMM 101 Minimum Grade: D and JOUR 110 Minimum Grade: D and PRLS 267 Minimum Grade: D and PRLS 305 Minimum Grade: D
PRLS 467 Public Relations Campaign 3.00 credits
Emphasis on group work on behalf of a local client based on current theories of organizational communication. Students will engage in research elements such as focus groups and surveys, public relations tactics and strategies, and completion of a campaign plan. Students formally present comprehensive findings and proposals to the client. Fall, Spring, and Summer.
 
Prerequisite: PRLS 367 Minimum Grade: D or PRLS 305 Minimum Grade: D
PRLS 497 Internship In Public Relations 1.00 - 3.00 credits
Professional work experience in public relations. Requires employer contract with individual learning objectives, response papers, supervisor evaluation, and portfolio development. Fall, Spring, and Summer.
 
PRLS 498 Sr Communication Colloquium 2.00 credits
Completion of a final public relations thesis or final project. Included is the analysis and investigation of trends, principles, policies and ethics of current public relations practices, with an emphasis on the issues facing the profession. Students can choose between a final research thesis or final public relations project. Fall and Spring.
 
Prerequisite: PRLS 367 Minimum Grade: D
PRLS 499 Professional Dev Seminar 1.00 credit
Provides students with opportunities and skills needed to create and implement exit strategies for graduate work or job placement. Key elements include portfolio design, interview strategies and position search. Fall and Spring.
 
Prerequisite: PRLS 367 Minimum Grade: D
Concurrent: COMM 499