About the program
Explore Florence while gaining valuable skills in global marketing! This class includes excursions for a behind the scenes look at the production, marketing, and export of luxury and artisan products from Italy to the U.S.
Course Information
- Open to ALL Students
- Fulfills Core Global Studies Designation
- Fulfills International/Experiential Requirement for Business Majors
- Counts towards Marketing and International Business Major/Concentrations or Promotion Minor
- Can substitute for Principles of Marketing (MKTG 310)
Student Testimonials
"The Gonzaga in Florence program was one of the most transformative experiences of my undergraduate years. In particular, Professor Loroz's International Marketing course immersed me in Italian culture by teaching marketing concepts through real, hands-on experiences. Whether I was learning the marketing secrets behind a local chocolatier, discovering the behind-the-scenes expertise of master perfumers, or walking down to McDonald's to see what they do differently from us in the United States, no day in Florence was ever dull. I am so grateful for the time I spent in Florence and couldn't recommend this experience more!” "
Next Steps
Applications Open Now! Click for the GIF application.
Application Deadline: February 2, 2027
Questions?
Dr. Peggy Sue Loroz
loroz@gonzaga.edu
509-313-3433
