Marketing

/GUMainWebsite/Academics/Colleges-and-Schools/School-of-Business-Administration/img/450/service-DSC_4831_zb.jpgservice-DSC_4831_zb.jpg
Marketing is a universal activity common to all individuals and organizations, whether in seeking personal employment, clients for an accounting firm, or in marketing supertankers or soap. Marketing is the link between entities in the marketplace and involves the study of exchanges and their facilitation. Marketing knowledge and skills, therefore, may lead to challenging and satisfying careers in nearly any field, either as marketing specialists or as managers.

Marketing Concentration: Fifteen credits
(based on 2011-12 catalogue requirements)

MKTG 315 Consumer Behavior (three credits)

MKTG 330 Marketing Research (three credits)

MKTG 402 Marketing Communications (three credits)

MKTG 419 Marketing Strategy (three credits)

Three credits from the following courses:
BENT 495 New Venture Lab (three credits)
BUSN 492 Business Planning (three credits)
ECON 300 Business Forecasting (three credits)
Any three credit upper division marketing elective
PRLS 305 Writing for Public Relations (three credits)
PSYC 310 Cognition (three credits)
PSYC 335 Social Psychology (three credits)
SOCI 326 East Asian Society (three credits)
SOCI 380 Global Sociology (three credits)
SPCO 356 Persuasion (three credits)

/GUMainWebsite/Academics/Colleges-and-Schools/School-of-Business-Administration/inc/quicklinksquicklinkscopyright
SCHOOL OF BUSINESS

Undergraduate Programs

Molly B. Pepper, Associate Dean
509-313-3432
1-800-986-9585 ext. 3432
pepper@jepson.gonzaga.edu

Graduate Programs
Gary Weber, Associate Dean
509-313-3427
1-800-986-9585 ext. 3427
weber@jepson.gonzaga.edu

General Questions
Kathy Morrison
509-313-5503
1-800-986-9585 ext. 5503
morrison@jepson.gonzaga.edu

Dorothy Greenamyer
509-313-5991
1-800-986-9585 ext. 5991
greenamyer@jepson.gonzaga.edu
/GUMainWebsite/Academics/Colleges-and-Schools/School-of-Business-Administration/inc/contactboxcontactboxcopyright
/GUMainWebsite/Academics/Colleges-and-Schools/School-of-Business-Administration/inc/menubarmenubarcopyright
/GUMainWebsite/Academics/Colleges-and-Schools/School-of-Business-Administration/img/206/gonzaga-schoolofbusiness1.jpggonzaga-schoolofbusiness1.jpg