Gonzaga Sport Consulting Group

Gonzaga Sport Consulting Group (GSCG)

At the Gonzaga Sport Consulting Group, we connect elite sports brands with Gonzaga's next generation of business leaders. Our student-driven consultancy tackles real business challenges for some of the biggest names in sport, giving students hands-on experience that goes far beyond the classroom.

For students, GSCG is where ambition meets opportunity. Apply your skills in digital marketing, data analytics, partnership strategy, ticketing, fan experience, financial analysis, brand strategy, and more, all on live projects with industry clients. Start as a consultant, grow into a Project Manager, and build a portfolio that sets you apart. Students apply each semester and, if accepted, join a team of six working an intensive 8-week engagement with a premier sports brand.

For sports organizations, your challenges deserve serious attention. GSCG brings motivated, faculty-supported student teams ready to deliver actionable insights at no cost to you. Past clients include the NFL, NBA, MLB, WNBA, NHL, MLS, NCAA, NWSL, MiLB, WHL, PGA Tour, New Balance, Climate Pledge Arena, Truist Bank, and the Spokane Hoopfest Association. Our teams have tackled projects spanning digital marketing, ticketing strategy, data analytics, partnership development, customer experience, revenue generation, sponsorship activation, and community engagement, and we are always looking for the next great challenge. Whether you are a global league, a regional franchise, an emerging brand, or a local sports organization, if you have a problem worth solving, bring it to us. Our eager team of consultants is ready to dig in and deliver.

For recruitment updates and project details, follow us on LinkedIn! For more information, contact us at gscg@gonzaga.edu