Mission and Vision
Learn about our Mission and Vision.
GSCG is a premier program that develops future Zag leaders through sports, by providing students with the opportunity to work with elite sports brands on their real business problems.
For students, GSCG is where ambition meets opportunity. Work on live projects with industry clients across all business domains. Start as a consultant, grow into a Project Manager, and build a portfolio that sets you apart. Apply each semester to join a five-person team for an intensive 8-week engagement with a premier sports brand.
For sports organizations, your challenges deserve serious attention. GSCG delivers motivated, faculty-supported student teams ready to produce actionable insights at no cost. Past clients span the NFL, NBA, MLB, WNBA, NHL, MLS, NCAA, PGA Tour, New Balance, and beyond, with projects covering digital marketing, ticketing, data analytics, partnerships, revenue generation, and community engagement. Whether you're a global league, regional franchise, or local organization, if you have a problem worth solving, bring it to us.