Mariella Zavala, Ph.D.

Assistant Professor of Marketing

Dr. Zavala’s research interests include the effects of place on consumer experience, consumer-object relationships, retail design, social media, and sociocultural aspects of consumer behavior. She has presented her work at various conferences, including...

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Mariella Zavala

Contact Information

Education & Curriculum Vitae

Ph.D. in Management with an emphasis in Marketing, University of California, Irvine 
 
B.B.A. with an emphasis in Marketing and a second major in Philosophy, University of Texas-Pan American (Now University of Texas-Rio Grande Valley) 

Courses Taught

MKTG 310: Principles of Marketing

MKTG 318: Social Media Marketing

Dr. Zavala’s research interests include the effects of place on consumer experience, consumer-object relationships, retail design, social media, and sociocultural aspects of consumer behavior. She has presented her work at various conferences, including the Consumer Culture Theory Conference and the Association for Consumer Research North American Conference. She has also participated in the Transformative Consumer Research Conference. Her research can also be found in the Journal of Business Research. 
 
Website: drmariellazavala.com 
Murray, Jeff B., Zafeirenia Brokalaki, Anoop Bhogal-Nair, Ashley Cermin, Jessica Chelekis, Hayley Cocker, Toni Eagar, Brandon McAlexander, Natalie Mitchell, Rachel Patrick, Thomas Robinson, Joachim Scholz, Anastasia Thyroff, Mariella Zavala, and Miguel A. Zuniga (2018), “Toward a Processual Theory of Transformation,” Journal of Business Research.