Students Travel to Present Marketing Plan


September 06, 2017
On Tuesday May 10th a group of Gonzaga University sport management students will travel to Vancouver, WA to present a sport marketing plan to the Mountain View High School (MVHS) athletic department. Dr. Jimmy Smith, Assistant Professor of Sport Management in the School of Education, selected six students from his sport marketing course to present their strategic plan to several MVHS athletic administrators, the principal, students, sponsors and local media. “This is a tremendous opportunity for these students to apply the knowledge gained from their sport marketing course to a real-world scenario” said Dr. Smith. MVHS athletic officials contacted Dr. Smith this past December for assistance in marketing and re-branding their athletic department. Presenting their sport marketing plan are seniors Terry Milner, Jen Porras and Ben Reece as well as juniors Amanda Hardt, Emilie Laakso and Patrick O’Rourke. For more information about this project or information about the Sport and Physical Education program at Gonzaga University, please contact Dr. Jimmy Smith at 509-313-3483 or smithj1@gonzaga.edu.