New Venture Lab’s Impact on Alicia Newman’s Rebranding of The Union
November 07, 2024
Alicia Newman was inspired to buy The Union spin and yoga studio in February 2023. Prior to her ownership, the previous owners were signed up to work with New Venture Lab for the semester. Alicia shared that during her first week of ownership, she had her first meeting with the NVL students and felt very "thrown in" to the program, but ultimately was excited about an opportunity that would impact her management and overall business.