For each of the 18 topics (organized into 5 Modules) in the certificate program, you will have background readings to complete, videos to watch, and a final assessment or quiz to submit to test your understanding of the material covered. You will have three semesters to complete the components of all 18 online topics – and the current semester (whatever your date of enrollment) counts toward that three-semester limit. You will have access to all 18 topics immediately after you are officially enrolled, and you may decide to finish all of these online requirements within a single semester. The three-semester limit is intended to allow you to choose between several different options for the on-location required Immersion Event.
We recommend completing the topics in Module A (Industry Overview) and Module B (Wine and Society) first before moving on to the more advanced topics. Module B contains topics that introduce you to the fundamentals of wine and how it is used and enjoyed.
A - Industry Overview Module
- Constitutional Underpinnings of the Wine Industry with Tracy Genesen
- Starting a Wine Business with Professor Christopher Stevens
- Wine Labeling with Karsten Lundquist
- Production, Wholesale, Retail: Wine Distribution in America with John Trinidad
- Federal and State Licenses, Permits, and Regulations with Tanner Lenart
- Drafting and Negotiation of Wine Industry Contracts with Brian Ream
- Wineries and Water with Professor Rick Eichstaedt
B - Wine & Society Module
- History and Classification of Wines with Noelle Harman
- Wine Tasting 101 with David Rosenthal
- Cooking and Pairing with Chef Joseph Morris
C - Advanced Wine Industry Module
- Wine Clubs: Promise and Peril with Melanie Baker, Becky McIver & Piper Scalise
- Wineries as Event Spaces with Dean Jacob Rooksby
D - Advanced Wine Law Module
- Protecting Brand Identity through Trademarks and Copyright with Professor Jessica Kiser
- Advertising and Trade Practice Concerns with Rachel Ramey
- AVAs and Geographical Indications with Richard Mendelson
- Privacy and Data Security with Professor Agnieszka McPeak
E - Business/Accounting/Tax Module
- Securities and Alternative Funding Models with Daniel Wadkins
- Cost Accounting/Grape Commitments/Barrels with Alison Thurman & Tony Marino
Required Books
Participants in the Certificate Program are required to purchase two books that will be assigned in some of the topics/Modules. The other readings for each of the topics will be provided as links within the course website.
You should purchase the following books:
- Wine Folly: Magnum Edition: The Master Guide by Puckette and Hammack (Avery 2018)
- Wine in America: Law and Policy by Richard Mendelson (one of the Certificate Instructors!) (Wolters Kluwer 2011)