Integrated Media

Chairperson: Susan English
Associate Professors: S. EnglishR. Lyons, S.J., C. McMahonT. Miller
Assistant Professors: R. Prindle
Senior Lecturers: E. Dorsey, J. Fitzsimmons, D. Garrity
Lecturers: J. Kafentzis

Gonzaga’s Integrated Media Department weaves the related disciplines of Journalism, Broadcast Studies and Public Relations into an environment where students can learn and hone their writing, interviewing, strategic communications and technological skills while specializing in a path that becomes a bridge to a career or to further scholarship in graduate schools.

The Integrated Media Department offers majors and minors in Broadcast Studies, Journalism and Public Relations within the College of Arts and Sciences. Additionally, a minor in Advertising is offered by Public Relations and the School of Business Administration.

The Integrated Media programs strive to guide students toward academic excellence and tangible career goals. The Integrated Media curriculum reflects the Catholic, Jesuit character and liberal arts tradition of Gonzaga.

Students have many opportunities to develop and experiment with storytelling and strategic communication techniques using multiple platforms and methods, learning through the lens of social justice and Ignatian pedagogy.

The coursework in Integrated Media programs balances experience in the plethora of skills and use of technology required of professionals with philosophical grounding in ethical and proficient communications. Some courses include service-learning components.

In addition to coursework in traditional classroom settings, students engage in plentiful hands-on experience in computer labs equipped with software applications that allow students to experience a contemporary news and video-editing environment.

Students further polish the tools of skillful and responsible communication through internships in professional environments, for which academic credit is available.

Campus media outlets that include GUTV and KAGU, Gonzaga’s television and radio stations, and The Gonzaga Bulletin (gonzagabulletin.com), the student newspaper, offer opportunities for students to hone media skills learned in the classroom. In addition, stories created for these media entities become substantial portfolio pieces for applications to graduate schools and for internships and employment.

Experiential learning in the broadcast, journalism and public relations arenas are hallmarks of the department.

Bachelor of Arts degrees are offered in these areas:

  1. Broadcast and Electronic Media Studies.
  2. Journalism.
  3. Public Relations.
Integrated Media Department Core:

Majors and minors within the Integrated Media Department are required to complete the Integrated Media core:
    COMM 101 Mass Communication        3 credits
*Note: No upper-division courses may be applied to two separate majors and/or minors within the Integrated Media Department with the exception of JOUR 364.

Broadcast and Electronic Media Studies

Director: D. Garrity

The Broadcast and Electronic Media Studies Program provides students with the worldview and skills necessary for creative and responsible work in the television and radio industries. Broadcasting majors are taught to emphasize work that makes a positive difference in their communities and the broader world.

To master their technical skills, students put on a series of live shows that air on GUTV, cable channel 15, which is accessible in the greater Spokane and Coeur d’Alene, Idaho, viewing area. GUTV also posts its broadcasts on its YouTube channel (youtube.com/user/gonzagatv15). Students engage in all aspects of the creation and production of these shows, including on-air roles, camera work, directing, mixing audio, using field cameras and non-linear editing.

The program offers a class in live sporting events, during which students gain experience broadcasting games from Gonzaga’s remote-production truck.

Internships in broadcasting-centric workplaces allow students to transfer knowledge and experience acquired in classes to the professional world. Each semester, Spokane’s television and radio news organizations invite our students to work alongside professionals in a range of appropriate roles. University credits toward major course requirements are available for internships, which must be approved by the faculty.


B.A. Major in Broadcast and Electronic Media Studies: 36 Credits
Lower Division
COMM 101 Introduction to Mass Communication 3 credits
BRCO 203 Fundamentals of Television Production 3 credits
BRCO 204 Fundamentals of Audio Production 3 credits
Upper Division
JOUR 364 Media Law 3 credits
BRCO 303 Intermediate Television Production 3 credits
BRCO 370 Broadcast Journalism 3 credits
BRCO 469 Advanced Television Production and Programming
3 credits
BRCO 470 Broadcast Leadership 3 credits
BRCO 481 TV and Social Justice 3 credits
BRCO, JOUR or PRLS electives 9 credits
BRCO 499 Comprehensive Exam 0 credit

Minor in Broadcast Studies: 21 Credits
Lower Division
COMM 101 Introduction to Mass Communication 3 credits
BRCO 203 Fundamental Television Production 3 credits
Upper Division
BRCO 303 Intermediate Television Production 3 credits
BRCO 304-BRCO 494 Electives 12 credits

Journalism

Director: T. Miller

The Journalism Program cultivates students’ interests and techniques in gathering information through research and interviews, and writing for the array of media platforms. Emphasis is placed on the role and responsibilities of journalism within the context of civic and political participation, and the social justice awareness rooted in the University mission. Courses in journalism history, media law and ethics, and press theory form the philosophical foundation for the major and minor.

Journalism students, in their work, focus on issues of civic and cultural importance with a traditional news stance, but there are ample opportunities for experimentation with the styles of journalism appropriate for magazines, publications with a literary bent, and emerging Internet-based platforms. Students also hone their visual storytelling skills in courses such as photojournalism and multimedia design.

Students pursuing a major or minor in journalism choose from an array of elective courses, including literary journalism, news leadership, media ethics, entrepreneurial journalism and sports writing.

Most Gonzaga journalism students work for the weekly student newspaper, The Gonzaga Bulletin (gonzagabulletin.com), as writers, editors or photographers. Credit toward the journalism major and minor is available, as well as a stipend for editors, staff writers and photographers.

Many journalism students garner journalistic experience in the professional environment through internships, for which academic credit is also available.


B.A. Major in Journalism: 36 Credits
Lower Division
COMM 101 Introduction to Mass Communication 3 credits
JOUR 110 Journalistic Writing 3 credits
JOUR 210 News Reporting and Writing 3 credits
JOUR 220 Journalism Reporting and Writing Lab
1 credit
JOUR 230 Journalism Editing and Design Lab
1 credit
JOUR 270 Photojournalism 3 credits
JOUR 280 News Editing and Design 3 credits
Upper Division
JOUR 310 Public Affairs Reporting 3 credits
JOUR 341 News Seminar 3 credits
JOUR 353 History of Journalism 3 credits
JOUR 364 Media Law 3 credits
JOUR/BRCO - - - Electives 6 credits
JOUR 499 Capstone Project
1 credit

Minor in Journalism: 25 Credits
Lower Division
COMM 101 Introduction to Mass Communication 3 credits
JOUR 110 Journalistic Writing 3 credits
JOUR 210 News Reporting and Writing 3 credits
JOUR 220 Journalism Reporting and Writing Lab 1 credit
JOUR 270 Photojournalism 3 credits
JOUR 280 News Editing and Design 3 credits
Upper Division
JOUR 364 Media Law 3 credits
JOUR - - - Electives 3 credits
JOUR/BRCO - - - Electives 3 credits

Public Relations

Director: R. Prindle

The Public Relations Program combines study of communication theory, research techniques and corporate strategies and structures with journalistic expertise. Students learn to skillfully manage communication between organizations and the people they serve. Internships with local, national and international organizations provide hands-on experience in campaign planning, corporate communication, and nonprofit organization advocacy.

As part of the senior capstone course, public relations students develop a portfolio, articulate a philosophical statement of communication and write a thesis. As part of the Public Relations coursework, students work directly with a local organization in creating a comprehensive public relations plan and media kit.

Public relations skills also enhance other degrees. Political Science students interested in honing their political campaigning skills, students in the humanities with interests in promoting and publicizing the arts, and business students seeking to complement marketing and management concentrations often complete Public Relations minors.


B.A. Major in Public Relations: 39 credits
Lower Division
COMM 101 Introduction to Mass Communication 3 credits
JOUR 110 Journalistic Writing 3 credits
PRLS 267 Principles of Public Relations 3 credits
Upper Division
COMM 305 Communication Theory and Research 3 credits
JOUR 364 Media Law 3 credits
PRLS 305 Writing for Public Relations 3 credits
One of the following three courses:
   COMM 375 Communication Training and Consulting
   COMM 418 Intercultural and International Communication
   COMM 475 Organizational Communication
3 credits
PRLS 367 Strategic Public Relations and Integrated Marketing 3 credits
PRLS 467 Public Relations Campaign 3 credits
SPCO 321 Advanced Public Speaking 3 credits
One of the following three courses:
   SPCO 356 Persuasion
   SPCO 457 Communication Criticism
   PRLS 306 Public Relations Research Methods
3 credits
PRLS 487 Internship in Public Relations* 3 credits
PRLS 489 Public Relations Capstone
3 credits
PRLS 499 Comprehensive Exam
0 credit

* A 300-400 level, three credit Integrated Media Department elective shall be substituted for an internship if the student does not meet the minimum cumulative 3.00 gpa requirement prior to the beginning of the last semester of the fourth year.

Minor in Public Relations: 24 credits
Lower Division
COMM 101 Introduction to Mass Communication 3 credits
JOUR 110 Journalistic Writing 3 credits
PRLS 267 Principles of Public Relations 3 credits
Upper Division
COMM 305 Communication Theory and Research 3 credits
PRLS 305 Writing for Public Relations 3 credits
SPCO 356 Persuasion 3 credits
PRLS 367 Strategic Public Relations and Integrated Marketing 3 credits
PRLS 467 Public Relations Campaign 3 credits

Minor in Advertising: 27 credits

The minor in Advertising is offered only to students majoring in a Communication Studies, Integrated Media and Theater department major. Only in this particular minor may students count courses in the minor toward their major as well.

Marketing Courses:
MKTG 310 Principles of Marketing 3 credits
MKTG 315 Consumer Behavior 3 credits
MKTG 330 Marketing Research 3 credits
MKTG 342 Graphic Design 3 credits
MKTG 402 Marketing Communication 3 credits
MKTG 411 Advertising 3 credits
Additional Courses:
PRLS 267 Principles of Public Relations 3 credits
COMM 305 Communication Theory and Research 3 credits
One of the following three courses:
   COMM 375 Communication Training and Consulting
   COMM 418 Intercultural and International Communication
   COMM 475 Organizational Communication
3 credits

The core curriculum or common body of knowledge of the College of Arts and Sciences consists of 59 to 62 credits which are common to and required of all degree programs in the College: the first 31 credits (of which there is a more complete description in the General Degree Requirements and Procedures section of this catalogue) form the University Core, while the remaining 28 to 31 credits are common to all Arts and Sciences degrees.
Students should attempt to spread the core curriculum over their entire fours years at Gonzaga.

  1. Thought and Expression (7 credits): ENGL 101, SPCO 101, and PHIL 101 (preferably in the same semester).
  2. Philosophy (9 credits): PHIL 201, PHIL 301, and  PHIL  400 level elective.
  3. Religious Studies (9 credits): RELI 100, 200, and 300 levels: one course from each level.
  4. Mathematics (3 credits): one MATH (not CPSC) course on the 100 level or above; NURS 320 is substituted for a MATH course for BSN students; MATH 203 fulfills this requirement only for students who graduate with certification in Elementary Education.
  5. English Literature (3 credits): ENGL 102 or 103H or 105 or 106.
  6. History (6 credits): HIST 101 and either HIST 102 or HIST 112 in their first year. If they are unable to complete all six 100-level HIST credits in their first year, HIST 201 or 202 may be substituted for one 100-level course after the first year.
  7. Fine Arts (3 credits): one course in either VART, MUSC, or THEA from courses approved by Dean of Arts and Sciences.
  8. Laboratory Science (4 credits): one course with laboratory in either BIOL, CHEM, or PHYS.
  9. Mathematics or Natural Science (3 credits): one course in either MATH, CPSC, BIOL, CHEM, PHYS, or ITEC.
  10. Literature (3 credits): one British or American literature course (ENGL 201 - 285).
  11. Social Science (6 credits): CRIM 101, ECON, SOCI, POLS, or PSYC: two courses from these departments.
  12. Foreign Language or Culture (3 credits): one course in any foreign language (classical or modern) or one (foreign culture) course approved by the Dean of Arts and Sciences.  Foreign-language speaking students from foreign cultures who have completed the nine English core credits at Gonzaga prior to their fourth year (last thirty credits) may petition the Associate Dean of Arts and Sciences for a waiver of the foreign language or Culture requirement..
  13. Social Justice (3 credits): One course on Social Justice issues related to experiences of difference (like race, class, gender, ethnicity or sexual orientation), from courses approved by the Dean of Arts & Sciences; (may be combined with other core or major requirements).