The Public Relations Program combines study of communication theory, research techniques and corporate strategies and structures with journalistic expertise. Students learn to skillfully manage communication between organizations and the people they serve. Internships with local, national and international organizations provide hands-on experience in campaign planning, corporate communication, and nonprofit organization advocacy.
As part of the senior capstone course, public relations students develop a portfolio, articulate a philosophical statement of communication and write a thesis. As part of the Public Relations coursework, students work directly with a local organization in creating a comprehensive public relations plan and media kit.
Public relations skills also enhance other degrees. Political Science students interested in honing their political campaigning skills, students in the humanities with interests in promoting and publicizing the arts, and business students seeking to complement marketing and management concentrations often complete Public Relations minors.
For current course descriptions and information please see the University catalogue in Zagweb.