News Article

            Michael Lovas and Pam Holloway will lead a workshop on “The Leader’s Guide to Success: Understanding Credibility and Likeability” from 7:30-8:45 a.m., Wednesday, Nov. 7, at Center Stage (1017 W. First Ave.). Breakfast begins at 7 a.m. The event is open to the public. Admission is $9 for students and $25 for all others.
            The workshop offers research linking credibility and likeability to success and will help people improve both ratings. Lovas and Holloway will discuss which professions, organizations and individuals are perceived as the most credible and likeable, and the elements that make up credibility and likeability. The workshop is sponsored by Leadership Connection, a nonprofit collaboration between Gonzaga University, Leadership Spokane, and Whitworth University.
            Lovas and Holloway co-founded About People, a training and consulting firm that specializes in the psychology of attracting, connecting, and engaging customers and stakeholders. He has authored seven books, including “Beyond Wave Marketing: How to Add Credibility to Your Relationship Marketing Program.” He created “credibility marketing” in 1991, and is widely respected as a credibility coach, keynote speaker and author.
            Holloway is an international speaker and expert in human dynamics. She co-designed several programs to help companies and individuals connect with their target audiences. She provides consulting to a variety of companies, including Met Life and Microsoft. To learn more about Lovas, Holloway and About People, visit the About People Web site. 
            For more information about the workshop, contact GU Continuing Education at (509) 323-3575 or via e-mail. To register, visit Gonzaga’s Continuing Education Web site.