Market Research

Guidebooks of Information Sources
Guidebooks identify and discuss the reference sources, periodical indexes, bibliographies and major publications pertinent to your research.

Guide to Economic Indicators. REF HC103.F9 1994
International Trade Sources: A Research Guide. REF HF1379.S37 1997
Marketing Information: A Professional Reference Guide. REF HF5415.124.M37
American Marketing Association International Member and Marketing Guide REF HF5410.A46a

Dictionaries and Encyclopedias
Use these sources to understand terminology, obtain background information, identify issues and get names, dates and an initial literature review.

Dictionary of Marketing and Advertising. STACKS HF5415.R577 1995
Dictionary of Statistical Terms. REF HA 17.K4 1971
Dictionary of Marketing Terms (1995) E-Book, check catalog for link
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Databases
Indexes and abstracting services will help you locate specific topics in journals and magazines. Indexes are arranged by subject headings and may also include authors and titles of articles.

ABI/INFORM Trade & Industry: Full text of publications such as: American Demographics; Beverage Industry; Marketing News and more!
Academic Search Premier: The world's largest academic multi-disciplinary database--provides full text for nearly 4,600 scholarly publications,with full text for more than 3,500 peer-reviewed journals.
Business Source Premier: The world's largest full text business database. Full text of the Journal of Advertising Research; Advances in Consumer Research; andMarketing Tools.
Get Datamonitor Company Profileshere!
ProQuest Direct: Full text of periodicals such as: The Journal of Marketing; Marketing; Brandweek--includes statistics, industry, and company profiles.
Regional Business News: Incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States.
STAT-USA: U.S. Dept. of Commerce--business, trade and economic information. Includes data on the state of U.S. economy, international market research, trade opportunities, country analysis and the National Trade Data Bank (NTDB). A log-in is available at the Reference Desk, 323-5931
EconLit: Contains abstracts and indexing of articles in economics journals throughout the world. EconLit also provides the full-text of Journal of Economic Literature reviews.
FirstSearch: Provides links to a variety of periodical indexes and other databases, including WorldCat, Article First, NetFirst, GPO and others.
Harvard Business Review Index. PER HF 5001.H3 1922-
Index of Economic Articles. PER HB1.A1I48, 1886-1991: Annual index of major economic journals and works in collective volumes. 340 English language journals are indexed in each annual volume.
Ingenta: Contains tables of contents of more than 15,000 recent journals. Fax copies of articles from Ingenta are available for a fee. Updated daily.
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Statistical Sources
Use these to gather relevant statistics and other numerical data on your topic.
U.S. Bureau of Labor Statistics: Employment, wage, demographic, industry, and consumer information from all over the U.S.
Bureau of Economic Analysis: International, national, and state-level statistics on personal income, industry, and corporate profits
U.S. Census: Income, educational attainment, family size--all you need, and more, to identify your clients.
American Factfinder: Maps, data sets, and community profiles--use Summary File 3 to build your demographic profile. Don't remember how to? Make an appt. w/Frederic Räuber
Fedstats: Gateway to statistics from over 100 U.S. Federal agencies
STAT-USA: U.S. Dept. of Commerce--business, trade and economic information. Includes data on the state of U.S. economy, international market research, trade opportunities, country analysis and the National Trade Data Bank (NTDB). A log-in is available at the Reference Desk, 323-5931
Statistical Abstract of the United States: Everything you wanted to know about Americans--in tables!
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Online Demographic Mapping Tools
Census Bureau Map Products: Two map types to look-out for here: Reference Maps and Thematic Maps
U.S. Census Bureau's On-Line Mapping Resources: Online mapping resources--at your finger-tips

Market Guides
Resources that explain or show demographics or market studies for areas and products.

Editor and Publisher Market Guide. REF PN4700.E524
Sales and Marketing Management - Survey of Buying Power. PER HF5438.A34
Rand McNally Commercial Atlas and Marketing Guide. REF ATLAS G1019.R22
Simmons Study of Media and Markets. REF HF5815.U5A382 1991
Market Profile Analysis - Spokane, WA. REF HC108.S66 1996
Choices II, Simmons Study of Media Markets CD-ROM, check Reference Desk for location
Market Share Reporter, an Annual compilation of reported market share data on companies, products, and services Check Reference Desk for location
U.S. Market Trends and Forecasts REF HD30.27.U7 1999
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Periodicals
Some periodicals related to marketing are listed below. For others, do a search in the library catalog using the keywords "marketing" and "periodicals".

Far Eastern EconomicReview http://www.feer.com/

Financial Analysts Journal http://www2.cfapubs.org/faj/home.html

http://vr8pu8ke6q.search.serialssolutions.com/?V=1.0&L=VR8PU8KE6Q&N=100&S=SC&C=BUMARK

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Company Information
This material ranges from directory information to more detailed financial information about a specific company.

Business Source Premier -Get Datamonitor Company Profileshere! Click on the green "Company Profiles"tab towards the top of the screen to begin your search.
Directory of Corporate Affiliations. REF HG 4057.A217, latest edition only.
Hoover's Handbook of American Business. REF HF5035.H66 latest edition only
Journal of Business (Spokane). 1991-date. REF DESK
Million Dollar Directory. REF HC 102.D8, latest edition only.
National Directory of Minority-Owned Businesses. REF HD2346.U5.N38 1999
Principal International Businesses. REF F 54.U5P74, latest edition only.
Standard and Poor's Standard Corporation Descriptions. REF HG 4057.A42
Standard Corporation Descriptions (July 1999 - present). REF HG4501.S76636
Thomas Register. REF T 12.T6, latest edition only.
Ward's Business Directory of U.S. Private Companies. REF HG 4057.A575 latest only
Value Line Investment Survey. REF HG 4501.V26, latest edition only
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Industry Information
These resources provide information about specific industries either through the use of statistics or a narrative summary.

Business Source Premier
Get Datamonitor Company Profileshere! Click on the green "Company Profiles"tab towards the top of the screen to begin your search.
Almanac of Business and Industrial Financial Ratios. REF HF 5681.R25T68, 1981/82-present.
Encyclopedia of Associations. REF AS 22.E5 , latest edition only.
Industry and Product Classification Manual . DOCS US C3.6/2:IN 2/2/, latest edition only.
Industry Norms and Key Business Ratios. REF HF5681.R25 (I551 or I533 or I561 or I573, for each sub-subject), 1992/93-2000/2001 online from 2001/2002- Foley homepage, www.foley.gonzaga.edu -- "Indexes and Databases" - Business
Inside U.S. Business: a Concise Encyclopedia of Leading Industries. REF HC106.8.M337 1994
Market Share Reporter REF HF5410.M35
NAICS. North American Industry Classification System. REF HF1042.N677 1997
Robert Morris Associates. RMA Statement Studies. REF HF 5681.B2R6, 1982-present
Standard and Poor's Industry Surveys. REF HC 106.6.S74, latest 5 years only. (1980- , in PER).
Standard Industrial Classification Manual (SIC codes). REF HF1042.A55 1987
U.S. Global Trade Outlook. REF HC 101.U54, 1995/2000-present.
Formerly: U.S. Industrial Outlook. REF HC 101.U54, 1976-1994;
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Internet Resources
The Internet can provide a wealth of both raw data and other information from government, educational sources and private individuals. The following are a few sites that might be particularly helpful in locating information.

American Marketing Association http://www.ama.org: Comprehensive source of marketing information for marketing professionals.
Census Bureau http://www.census.gov: Find demographic information from the 2000 Census of Population and Housing as well as the Economic Census.
County Business Patterns http://fisher.lib.virginia.edu/collections/stats/cbp/: The County Business Patterns data base provides county, state, and national level business data for 1977 to the most recent year available. Statistics include number of establishments, payroll (annual and 1st quarter), number of employees, and number of establishments by size class for 2 digit SIC industry groupings. The data is collected annually by the Bureau of the Census.
EDGAR (Securities & Exchange Commission company reports) http://www.sec.gov/: Search EDGAR for real-time filings and other company information for all publicly held companies
Know This http://www.knowthis.com/: The Internet's Virtual Marketing Library. A meta site for marketing information.
ClickZ http://www.clickz.com/: Ultimate guide to online marketing, advertising and e-commerce. Articles and links to information on doing business online.
Mediamark Research http://www.mediamark.com: Information from Mediamark, a market research firm. Includes some free data including demographics of Internet and online usage, cable television and magazine audiences.
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