John Bello - April 25th
Jack Jones - February 18th

John Bello - April 25th

Gonzaga University School of Business Administration Presents:

So You Want to be an Entrepreneur?
John Bello

Managing Director, JoNa Ventures

Founder and former CEO, South Beach Beverage Company

Friday, April 25, 2014
11:05 a.m. - 12:30 p.m. Lecture
12:30 p.m. - 1:00 p.m. Networking

Jepson Center, Wolff Auditorium
Gonzaga University


John Bello is the founder and former CEO of South Beach Beverage Company, the maker of nutritionally enhanced teas and juices    marketed under the brand name SoBe. PepsiCo purchased the company, established in 1995, in 2001 for $370 million.

In 2001, Ernst and Young named Bello national Entrepreneur of the Year in the Consumer Products category for his work with SoBe. The Ernst and Young E&Y program is a worldwide competition that honors the best entrepreneurs and recognizes their positive impact and contributions to America through the creation of value, jobs and advancing social responsibility.

Prior to founding SoBe, Bello, 67, spent 14 years at National Football League Properties, the marketing arm of the NFL. As President, Bello is credited for building NFL Properties into a sports marketing leader and creating the model by which every major sports league now operates. He was ranked 46th on Sporting News’ list of Most Powerful People in Sports in 1992.

Before the NFL, Bello worked for Pepsi-Cola in marketing and strategic planning capacities and at General Foods where he held product management roles on the Sanka and Maxwell House Brands.

Currently, Bello is Managing Director of JoNa Ventures, a family investment and venture firm he co-manages with his wife Nancy. He serves on the board of Boathouse Sports, and is Executive Chairman of Luminesce Eye Therapies. Prior to JoNa, he was General Partner in Sherbrooke Capital, a health and wellness venture firm in Boston.

During four years of service with the United States Navy, Bello achieved the rank of Lieutenant (Senior Grade) and received the Navy Commendation Medal with Combat V for meritorious service on riverboats in South Vietnam. He was widely known to the Viet Cong as the “Merchant of the Mekong Delta.”

Bello holds an MBA from the Amos Tuck School at Dartmouth College (1974) where he was an Edward Tuck Scholar, and graduated cum laude from Tufts University (1968) with a BA degree in history. He received a Distinguished Service Award from Tufts University in 2005 and has an athletic field at the school dedicated in the family name for him and his wife Nancy who also graduated from Tufts in 1969.

His activities include: Trustee, Tufts University; Board of Advisors for Athletics, Tufts University; Board Member, Dartmouth College’s Tuck Center for Private Equity; Board Member of Entrepreneurial Leadership Studies at Tufts. He resides in Scottsdale, Arizona with his wife Nancy, and has three children: Lauren, an architect in San Francisco, Lindsay, a Brand Director at Energizer Brands and John Michael, a recent graduate of Tufts.