More about the work by Henrickson, Thatte and Johnson

How could this article contribute to our student's understanding of the topic?

The article gives some insight to mass customization antecedents and effect on competitive advantage dimensions in the field of supply chain management, and can be used by our students as reading material on the SCM practices and mass customization topics.

How does the information in this article benefit people in organizations?

Managers would benefit from the insights provided by the findings on causal relationships between various firm practices as well as trade-offs between competitive advantage dimensions.

What makes this article particularly important to prospective students?

Prospective students interested in the operations management concentration could use this or any other article published by our business faculty to plan their courses and independent study is interested.

Citation: Henrickson, K., Thatte, A., and Johnson, E. (2009), "Factors Influencing the Intensity of Mass Customization and the Effects on Competitive Trade-offs", International Journal of Business Strategy. 9(2), pp. 58-68.