James G. Helgeson

James G. Helgeson


Professor of Marketing

Jim joined the SBA faculty in 1983.

B.A.: Eastern Washington University 1969
M.B.A.: Eastern Washington University 1980
Ph.D.: University of Oregon 1984

Brief Biography

At the undergraduate level I teach Principles of Marketing, (MKTG 310) primarily using a lecture format augmented with a competitive market simulation I co-authored called NewShoes. At the graduate level I teach the basic marketing course (Marketing Theory and Practice MBUS 627). This course uses current readings in marketing and relies heavily on case analysis, with written work and oral presentations. This course emphasizes making effective marketing decisions. I also teach a graduate course called Creativity and Intuition (MBUS 688). This 1 credit course examines the soft side of decision-making. As the course title indicates, creativity, intuition, and so forth are studied. Periodically I also teach the undergrad course Marketing Strategy (MKTG 419) using case analysis, with written work and oral presentations, and a decision simulation as the primary teaching tools, augmented with lectures. The primary thrust of my research has been in the area of behavioral decision-making focusing in particular on consumer and respondent decision-making and information processing.

Selected Publications

Loroz, Peggy Sue, and James G. Helgeson (forthcoming Summer 2013), “Boomers and Their Babies: An Exploratory Comparison of Psychological Profiles and Advertising Appeal Effectiveness across Two Generations,” Journal of Marketing Theory and Practice.

Kurpis, Lada, and James G. Helgeson (2012), “The Effects of Country-of-Origin and Product Category "Fit" on Acceptance of Non-Traditional Exports,” International Research Journal of Global Business Development, 1, (1), 9-18.

Mager, John, and James G. Helgeson (2011), “Fifty Years of Advertising Images: Some Changing Perspectives Along With Enduring Consistencies,” Sex Roles: A Journal of Research, 64, 238-252

Kurpis, Lada Helen V., Mirjeta S. Beqiri and James G. Helgeson (2008), “The Effects of Commitment to Moral Self-Improvement and Religiosity on Ethics of Business Students,” Journal of Business Ethics, 80, July, 447-463.