Marketing emphasizes satisfying needs and wants through the facilitation of the exchange process between and among organizations and customers. Marketing concepts and techniques apply to all types of organizations, whether they are for profit or non-profit and whether providing goods, services, experiences or ideas to their customers. An organization's long-run success is determined by understanding customer preferences and perceptions as well as how they change. The topics studied in the marketing curriculum include: gathering and interpreting market information, understanding customer decision processes and the influencers of these processes, target market decisions involving segmenting markets and positioning market offerings, promotion and advertising, product design and modification, pricing, distribution of products and services, and effective managerial decision making and planning.
Marketing knowledge and skills may lead to challenging and satisfying careers in nearly any field including such activities as sales and sales management, advertising and promotion management, retail management and buying, product development and management, public relations, industrial marketing, marketing research, and international marketing.
Marketing concentration: 9 marketing credits + 2 general elective credits
MBUS 682 Buyer Behavior (2) and 7 credits from the following courses:
MBUS 679 Ethics in Marketing (1)
MBUS 681 New Product Development (1)
MBUS 683 Persuasion (1)
MBUS 684 Business Analytics (3)
MBUS 685 International Marketing (2)
MBUS 687 Integrated marketing Communications (2)
MBUS 688 Creativity and Intuition (1)
MBUS 697 Marketing Internship (1-3)
MBUS 699 Culture and Global Markets (1)