Scott Bozman


SB

Professor of Marketing

Scott joined the SBA faculty in 1990.

B.S.: University of Idaho 1980
M.A.: University of Victoria 1983
Ph.D.: Washington State University 1990

P.C.M., American Marketing Association, 2001


Brief Biography


Dr. Bozman teaches undergraduate and graduate courses in marketing theory, marketing communications, personal selling, and new product development. His research interests include new product development and the product adoption process. Professor Bozman also consults in the areas of new product development and demand assessment.

Selected Publications

Hoopfest: Using Longitudinal Economic Impact Data to Assess the Success of a Strategic Reorientation, (Scott Bozman) Sport Management Review, 2010, 13(1),65-81

Distinguishing Between Amateur Sport Participants and Spectators: The List of Values Approach, (Scott Bozman) International Journal of Sport Management and Marketing, 2010, (3/4),190-201

The Economic Impact of Pharmacy Practice Graduates on a Regional Economy: Some Estimates from Eastern Washington, (Scott Bozman) American Journal of Pharmaceutical Education, 2009, 73(3), 46

How to Improve Patient Satisfaction When Patients are Already Satisfied: A Continuous Process Improvement Approach, (Scott Bozman) Hospital Topics, 2009, 87(1), 24-40

Nibbling, Sniping, and the Role of Uncertainty in Second-Price, Hard Close Internet Auctions, (Scott Bozman) International Journal of E-Business Research, 2007, 4(1), 69-81

Effects of Web-based Advertising Substantiation Information on Attribute Beliefs and Perceived Product Quality, (Scott Bozman) Academy of Marketing Studies Journal, 2007, 2(2), 19-38

Contact Information


Mailing Address:
AD Box 9
Gonzaga University
502 E. Boone
Spokane, WA 99258-0009

Email Address:
bozman@jepson.gonzaga.edu

Phone:
(509) 313-3409
1-800-986-9585 ext. 3409

Fax:
(509) 313-5811

Office Location:
Jepson Center 225

Office Hours Spring 2013:
MW 10:00am-Noon
 and by appointment