Official Gonzaga Tartan
In 2013, Dr. Peggy Sue Loroz’s Marketing 490 Promotion Project class developed a signature tartan for Gonzaga University. Students worked side by side with community members and the client to develop a design reflective of Gonzaga’s history and mission:
Green: represents the Italian origin of Gonzaga’s founder, Father Joseph Cataldo
Blue/White: represents Gonzaga’s official colors, and associated with the Virgin Mary
Red: represents the accent color for Gonzaga’s brand
3 equal-sized lines: represent the cura personalis philosophy of the development and education of the whole person – mind, body and spirit
A portion of the proceeds from Collegiate Tartan Apparel sales will fund instructional needs or student scholarships in the School of Business Administration.